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Brand Measurement Dashboard Skill · gtmagents | DecimalAI

marketingby gtmagents

Brand Measurement Dashboard Skill

gtmagents/brand-measurement-dashboard

Source gtmagents/gtm-agents ↗License Apache-2.0

KPI framework and reporting system for tracking brand health, consistency, and impact.

SkillScore77Maintained

Automatic

Marketing & Content pack

Last verified 8/23/2026

What it changes

Passed 17 of 22 test cases with the skill, and 13 of 22 without it.

Without skill59%

With skill77%

Checks it passed that the model alone missed

Recommends integrating metrics with run-brand-governance-council
Recommends pairing qualitative verbatims directly alongside trend charts
Includes explicit refresh cadences alongside recommended chart formats for each widget

and 3 more in the full report

5 fixed12 passed either way4 still failing1 broke

Pass-rate lift: +18 pp
Tokens: +6%
Agent turns: 0%
Response time: -2%

Model gemini-3.6-flashMeasured 8/23/2026v117 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/gtmagents-brand-measurement-dashboard/SKILL.md https://app.decimal.ai/s/gtmagents-brand-measurement-dashboard/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add gtmagents-brand-measurement-dashboard, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/gtmagents-brand-measurement-dashboard/ and pins it in .decimal/skills.lock

decimalai skills add gtmagents-brand-measurement-dashboard

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/gtmagents-brand-measurement-dashboard/SKILL.md https://app.decimal.ai/s/gtmagents-brand-measurement-dashboard/SKILL.md

Raw file: /s/gtmagents-brand-measurement-dashboard/SKILL.md ↗ · machine-readable summary at /s/gtmagents-brand-measurement-dashboard.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 5

Prompt

Categorize the following metrics for a corporate brand report: awareness, latency, event attendance, pricing power, exception volume. Map them into standard measurement pillars.

What was checked, without and with the skill
Checked	Without skill	With skill
Maps metrics into Outcome Metrics, Experience Metrics, Engagement Metrics, Business Impact, and Governance Signals	Missed	Passed

case-18 · gemini-3.6-flash · 8/23/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md25 linessingle file

Brand Measurement Dashboard Skill

When to Use

Establishing KPIs for brand initiatives or campaigns.
Building recurring dashboards for ELT, marketing, or product leadership.
Connecting creative execution metrics to business outcomes.

Framework

Outcome Metrics – awareness, consideration, preference, NPS, share of voice.
Experience Metrics – consistency scores, QA pass rate, accessibility compliance, latency.
Engagement Metrics – content consumption, event attendance, community participation.
Business Impact – influenced pipeline, win rate lift, pricing power, retention shifts.
Governance Signals – council throughput, exception volume, training completion.

Templates

BI dashboard layout with recommended charts + refresh cadences.
KPI definition sheet with owners, data sources, and calculation notes.
Executive summary template highlighting trends, risks, and asks.

Tips

Pair qualitative verbatims with trend charts to humanize data.
Tag each metric with decision owner so follow-ups are clear.
Integrate with run-brand-governance-council for automated reporting.

Track record

Benchmark

17 / 22

test cases passed, vs 13 / 22 without

Adoption

Users: 1
Times used: 13

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

gtmagents / gtm-agents

plugins/brand-strategy/skills/brand-measurement-dashboard/SKILL.md

View on GitHub ↗

License Apache-2.0Imported 8/3/2026Version v1

Other skills for the same job

Published skills whose descriptions closely match this one, with their headline benchmark lift.

gtmagents/community-kpi-dashboardMeasurement system tracking engagement, health, and business impact of community programs.Close match+23 pp pass-rate lift

More skills from the same source and nearby in the registry, with their headline benchmark lift.

Ready to supercharge your AI agents?

See it in action

What's inside

Brand Measurement Dashboard Skill

When to Use

Framework

Templates

Tips

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

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