Build B2B reach systems that make a defined market aware of the company through named accounts, real buyers, controlled delivery channels, and first-touch saturation.
SkillScore95Maintained
Automatic
◆Sales & GTM pack
Last verified 8/15/2026
What it changes
Passed 21 of 22 test cases with the skill, and 12 of 22 without it.
Without skill55%
With skill95%
Checks it passed that the model alone missed
The response requires specifying explicit disqualifiers that render a deal unrealistic.
The target list guidelines specify identifying 1 to 3 specific human buyers per target account.
The response states that complete market exposure must precede landing page and conversion optimization.
and 8 more in the full report
10 fixed11 passed either way0 still failing1 broke
Pass-rate lift
+41 pp
Tokens
-4%
Agent turns
0%
Response time
-33%
Model gemini-3.6-flashMeasured 8/15/2026v121 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 10 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 10
Prompt
We launched an outbound campaign for our legal document review software. After contacting 15% of our 400 named target accounts with zero replies, the team wants to stop outreach and redesign the email copy. What rule governs this optimization timing?
What was checked, without and with the skill
Checked
Without skill
With skill
The response mandates completing at least one full exposure pass across all qualified buyers before optimizing email messaging.
Missed
Passed
case-08 · gemini-3.6-flash · 8/15/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md106 linessingle file
B2B Reach Engineering
Use this skill when obscurity is the sales constraint. The goal is to turn a
vague market into a reachable list of companies and buyers, then plan deliberate
first-touch coverage before optimizing conversion.
Source Traceability
Primary source: Unf*ck Your Sales by Jakob Greenfeld, especially the "Reach",
"Diagnostics", "The Rejection Fallacy", "The TAM Fallacy", "The Precision
Fallacy", "The First-Touch Law", and "Engineering Reach" sections.
Diagnostic Signals
Reach is likely the constraint when:
The company has a good offer but too few relevant buyers know it exists.
The team interprets silence as rejection before confirming actual market
exposure.
Targeting is either over-narrow and hesitant or too broad and noisy.
The team talks about a huge TAM but cannot name the specific companies and
people who must know the company.
Optimization is focused on subject lines, funnels, or conversion before the
first pass through the target market is complete.
Workflow
1. Extract Non-Negotiables
Use evidence from closed deals, serious opportunities, and competitor wins.
Identify the minimum criteria that must be true for a deal to be plausible.
Capture:
Company type, size, geography, system, regulation, or trigger.