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Build high-leverage sales messages that attract qualified buyers and repel poor-fit prospects.
Passed 22 of 26 test cases with the skill, and 5 of 26 without it.
and 22 more in the full report
20 fixed2 passed either way1 still failing3 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 20 test cases the skill fixed. Same model, same prompt, with and without the skill.
We are struggling to attract high-intent enterprise leads for our supply chain risk monitoring platform. Draft a targeted sales campaign aimed at Operations VPs using an 80/20 conversion method. Please break down the buyer's immediate crisis, evaluate the target audience across key qualification criteria in a structured table, write a full copy draft featuring agitation and explicit non-buyer disqualification, and outline a small-scale validation test with performance metrics.
| Checked | Without skill | With skill |
|---|---|---|
| The response includes the header '# Conversion Message'. | Missed | Passed |
| The qualification table includes rows for Money, Urgency, Belief, Authority, and Fit. | Missed | Passed |
| The test plan section includes a Kill threshold field. | Missed | Passed |
The instructions your model reads when the skill loads.
Use this skill to create sales messages that focus on urgent buyer problems, qualify the right prospects, and disqualify weak ones. It is based on 80/20 Sales and Marketing by Perry Marshall.
Primary source: 80/20 Sales and Marketing, chapter 7.
Write the buyer's problem in their own language.
Capture:
Do not lead with product features. Lead with the problem the right buyer already cares about.
Check whether the message attracts people who:
test cases passed, vs 5 / 26 without
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