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Plan paid acquisition tests from Traction across SEM, social/display ads, and offline ads.
Passed 21 of 23 test cases with the skill, and 8 of 23 without it.
and 14 more in the full report
15 fixed6 passed either way0 still failing2 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 15 test cases the skill fixed. Same model, same prompt, with and without the skill.
We are introducing an eco-friendly athletic shoe brand and want to validate customer acquisition via Instagram ads before spending a large budget. Outline a paid acquisition test document for us. Please organize it into section headers covering our hypothesis, channel strategy details, a markdown table calculating unit economics, creative copy concepts, conversion attribution methods, and clear decision criteria for next steps.
| Checked | Without skill | With skill |
|---|---|---|
| The document main header is `# Paid Acquisition Test`. | Missed | Passed |
| The economics section includes a break-even CAC metric. | Passed | Passed |
| The tracking section includes a customer quality check metric. | Missed | Passed |
The instructions your model reads when the skill loads.
Use this skill to design paid acquisition experiments that validate customer quality and economics before scaling spend.
Primary source: Traction, chapters 9-11 and the appendix. Authoring notes: converted lines 1233-1627 and 3335-3340.
# Paid Acquisition Test
## Hypothesis
[Audience/intent + offer + expected conversion.]
## Channel Strategy
- Channel:
- Audience or keywords:
- Offer:
test cases passed, vs 8 / 23 without
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