Plan PR-oriented traction experiments from Traction, including targeting blogs, publicity, and unconventional PR.
SkillScore86Maintained
Automatic
◆Marketing & Content pack
Last verified 8/16/2026
What it changes
Passed 19 of 22 test cases with the skill, and 16 of 22 without it.
Without skill73%
With skill86%
Checks it passed that the model alone missed
The selected channel is unconventional PR due to the giveaway asset.
The primary channel selected is publicity due to the human-interest angle.
The primary channel chosen is unconventional PR due to the comparison asset.
3 fixed16 passed either way3 still failing0 broke
Pass-rate lift
+14 pp
Tokens
-10%
Agent turns
0%
Response time
-24%
Model gemini-3.6-flashMeasured 8/16/2026v119 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 3 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 3
Prompt
Our sustainable home goods brand is running a contest to give away a fully solar-powered tiny home to one lucky customer. We want to turn this massive giveaway into press coverage. Produce a PR traction execution plan including channel selection, single-sentence hook, target media table, pitch draft, micro-test design, and decision rules.
What was checked, without and with the skill
Checked
Without skill
With skill
The selected channel is unconventional PR due to the giveaway asset.
Missed
Passed
case-16 · gemini-3.6-flash · 8/16/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md71 linessingle file
Traction PR Playbook
Use this skill for the PR-side traction channels: targeting blogs, publicity,
and unconventional PR. The output should be a concrete pitch/test plan, not a
generic awareness strategy.
Source Traceability
Primary source: Traction, chapters 6-8 and the appendix. Authoring notes:
converted lines 903-1232 and 3323-3334.
Channel Selection
Targeting blogs: use when niche audiences trust independent writers,
newsletters, or community blogs.
Publicity: use when the company has a local, industry, timely, data, or
human-interest angle.
Unconventional PR: use when a remarkable stunt, contest, comparison,
customer delight move, or creative asset can carry the story.
Workflow
Define the traction goal and target customer.
Choose the PR channel most likely to reach that customer.
Build a media or creator list with relevance notes.
Write the hook in one sentence.
Create the asset: demo, data point, customer story, contest, giveaway,
founder narrative, or visual.
Draft outreach that makes the recipient's job easier.
Define conversion tracking before outreach starts.
Run a small test, then decide whether to expand or stop.
Output Format
# PR Traction Plan
## Goal And Audience
- Traction goal:
- Customer: