When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
SkillScore91Maintained
Automatic
◆Data Analyst pack
Last verified 8/14/2026
What it changes
Passed 21 of 23 test cases with the skill, and 14 of 23 without it.
Without skill61%
With skill91%
Checks it passed that the model alone missed
The domain list includes gemini.google.
The regex pattern includes chat.qwen.ai.
The response mentions Google Search Console.
and 7 more in the full report
8 fixed13 passed either way1 still failing1 broke
Pass-rate lift
+30 pp
Tokens
+23%
Agent turns
0%
Response time
-27%
Model gemini-3.6-flashMeasured 8/14/2026v121 of 23 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 8
Prompt
Among the options for setting up AI traffic tracking in GA4 (Exploration, Custom Channel Group, Custom Report), which technique is designated as the recommended starting point?
What was checked, without and with the skill
Checked
Without skill
With skill
The response identifies Option 1 Exploration Report as recommended.
Missed
Passed
case-17 · gemini-3.6-flash · 8/14/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md86 linessingle file
Analytics: AI Traffic
Guides tracking of AI-driven search traffic in Google Analytics 4 and Google Search Console.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
AI search traffic: Track in GA4 and GSC; separate AI sources from organic referral
Google AI Overviews: AI summary box in Google search (formerly SGE)
AI-driven search: Traffic from ChatGPT, Perplexity, Gemini, Claude, Copilot, etc.
Why Track Separately
AI traffic is growing but GA4 often groups it as Referral, Organic, or Direct
AI visitors may have stronger intent and higher conversion
Separating AI Overviews from organic helps assess AI impact