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Analytics: AI Traffic — measured AI agent skill | DecimalAI

kostja94/ai-traffic-tracking

NewSkillScoreMaintained

When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.

marketingby kostja94

Links this skill to your agents and keeps it current with the author’s updates.

Automatic

Data Analyst pack

decimalai skills pull kostja94-ai-traffic-tracking

Get this skill — curl · raw file

curl -fsSL https://app.decimal.ai/s/kostja94-ai-traffic-tracking/SKILL.md

Raw file: /s/kostja94-ai-traffic-tracking/SKILL.md ↗ · machine-readable summary at /s/kostja94-ai-traffic-tracking.json ↗

In productionGlobal

how this skill behaves on real traffic · last 30 days

No production data for this skill yet — usage numbers appear here once agents start running it.

Anonymized aggregate across every org using this skill — proof from real production use, not a demo.

Does this skill help? · Benchmark: with vs. withoutsign in to run this on your agents

23 test cases from the publisher’s eval.yaml · each run twice on gemini-3.6-flash — with the skill injected, then without · last run 1h ago

Yes — +30% lift+23% tokens0% turns91% of whole cases pass with skill (21/23)

Test case	Without → With	Effect	Δ tokens	Δ turns
case-14	✗→✓	▲ Improved	11%	0%
case-01	✗→✓	▲ Improved	26%	0%
case-07	✗→✓	▲ Improved	52%	0%
case-10	✗→✓	▲ Improved	30%	0%
case-11	✗→✓	▲ Improved	-20%	0%

Showing 5 of 23 cases

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

kostja94 / marketing-skills

skills/analytics/sources/ai-traffic/SKILL.md

View on GitHub ↗

License MITImported 8/3/2026Version v1

Skill contents

SKILL.md

Analytics: AI Traffic

Guides tracking of AI-driven search traffic in Google Analytics 4 and Google Search Console.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

AI search traffic: Track in GA4 and GSC; separate AI sources from organic referral
Google AI Overviews: AI summary box in Google search (formerly SGE)
AI-driven search: Traffic from ChatGPT, Perplexity, Gemini, Claude, Copilot, etc.

Why Track Separately

AI traffic is growing but GA4 often groups it as Referral, Organic, or Direct
AI visitors may have stronger intent and higher conversion
Separating AI Overviews from organic helps assess AI impact

GA4: AI-Driven Search

Option 1: Exploration Report (Recommended)

Explore →Free form
Dimensions: Session source (or Session source / medium)
Metrics: Sessions, Engagement rate, Event count, etc.
Filters: Add filter →Session source Matches regex →use regex below
Configure table, save report

Regex (common AI sources):

chatgpt\.com|openai\.com|openai|perplexity\.ai|perplexity|doubao\.com|chat\.qwen\.ai|copilot\.microsoft\.com|copilot\.com|(business\.)?gemini\.google|chat\.deepseek\.com|deepseek\.com|poe\.com|anthropic\.com|claude\.ai|bard\.google\.com|edgeservices\.bing\.com

Option 2: Custom Channel Group

Admin →Data Display →Channel Groups
Copy default group, name e.g. "Default and AI Chatbots"
Add channel "AI Chatbots": Source Matches regex (same regex)
Important: Place "AI Chatbots" above "Referral" so it matches first
Save and use in Traffic Acquisition

Option 3: Custom Report

Reports →Library →Create Detail Report
Use Traffic Acquisition template
Add filter: Session source Matches regex (same regex)
Save and add to menu

Common AI Source Domains

| Platform | GA4 Source examples | |----------|---------------------| | ChatGPT | chatgpt.com, openai | | Perplexity | perplexity.ai, perplexity | | Copilot | copilot.com, copilot.microsoft.com | | Gemini | business.gemini.google, gemini.google | | Claude | claude.ai, anthropic.com | | Bing Chat | edgeservices.bing.com |

Google AI Overviews

GA4 + URL fragment: Some AI Overview clicks add URL fragments; can use GTM (partial coverage)
GSC: For AI Overviews analysis in GSC (filter, limitations), see google-search-console

Checklist

] AI sources identified in GA4 (Session Source)
] AI traffic Exploration report created
] Channel group updated with AI above Referral (if used)
] Custom report added to Library (optional)
] GTM + URL fragment for AI Overviews (optional)
] GSC AI-oriented query filter (optional; see google-search-console)

Output Format

GA4 setup: Exploration, channel group, or custom report
Regex: Adapted to user's observed sources

Related Skills

generative-engine-optimization: GEO strategy; AI traffic tracking measures GEO impact
traffic-analysis: Traffic sources, attribution, UTM
analytics-tracking: GA4 events and conversions
google-search-console: GSC AI traffic analysis
robots-txt: AI crawler allow/block strategy

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Other measured skills in the registry, with their headline benchmark lift.