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/ads competitor — Competitive Ad Intelligence · miosa-osa | DecimalAI

miosa-osa/ads competitor

NewSkillScoreMaintained

Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, and Microsoft. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Triggers on: "competitor ads", "ad spy", "competitive analysis", "competitor PPC", "ad intelligence", "competitor research"

marketingby miosa-osa

Links this skill to your agents and keeps it current with the author’s updates.

Automatic

Marketing & Content pack

1 · One-time — install the CLI (docs ↗)

pip install decimalai

2 · Get the skill — writes .claude/skills/miosa-osa-ads-competitor/SKILL.md

decimalai skills pull miosa-osa-ads-competitor --out .claude/skills/

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/miosa-osa-ads-competitor/SKILL.md https://app.decimal.ai/s/miosa-osa-ads-competitor/SKILL.md

Raw file: /s/miosa-osa-ads-competitor/SKILL.md ↗ · machine-readable summary at /s/miosa-osa-ads-competitor.json ↗

In productionGlobal

how this skill behaves on real traffic · last 30 days

No production data for this skill yet — usage numbers appear here once agents start running it.

Anonymized aggregate across every org using this skill — proof from real production use, not a demo.

Does this skill help? · Benchmark: with vs. withoutsign in to run this on your agents

22 test cases from the publisher’s eval.yaml · each run twice on gemini-3.6-flash — with the skill injected, then without · last run 29h ago

Yes — +5% lift · at higher cost+38% tokens0% turns64% of whole cases pass with skill (14/22)

Test case	Without → With	Effect	Δ tokens	Δ turns
case-09	✗→✓	▲ Improved	49%	0%
case-11	✗→✓	▲ Improved	33%	0%
case-19	✗→✓	▲ Improved	57%	0%
case-08	✓→✗	▼ Worse	31%	0%
case-14	✓→✗	▼ Worse	40%	0%

Showing 5 of 22 cases

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

miosa-osa / canopy

library/skills/paid-media/ads-competitor/SKILL.md

View on GitHub ↗

Imported 8/3/2026Version v1

Skill contents

SKILL.md

/ads competitor — Competitive Ad Intelligence

> Cross-platform competitor advertising analysis and gap identification.

Usage

bash
/ads competitor
/ads competitor --competitors "acme.com, rival.com"

Process

Identify target competitors (from user input or industry analysis)
Research competitor ad presence across platforms
Analyze ad copy, creative, and messaging themes
Estimate competitor spend and keyword strategy
Identify gaps and opportunities
Generate competitive intelligence report

Data Sources

Free Intelligence Sources

| Source | Platform | What You Can Find | |--------|----------|------------------| | Google Ads Transparency Center | Google | Active ads, formats, geo targeting | | Meta Ad Library | Meta/Instagram | All active ads, creative, copy, spend range | | LinkedIn Ad Library | LinkedIn | Active ads from company pages | | TikTok Creative Center | TikTok | Top ads, trending creative, hashtags | | Microsoft Ads | Microsoft | Limited — use auction insights |

Google Ads Auction Insights

Available from the user's own Google Ads account:

Impression share vs competitors
Overlap rate (how often you compete)
Outranking share (who wins more often)
Top of page rate and absolute top of page rate

Platform-Specific Research

Google

Ads Transparency Center: search by advertiser name or domain
Search for competitor brand terms to see their ads live
Auction Insights for impression share comparison

TikTok

Creative Center: top-performing ads by industry, country, objective
Hashtag analytics: trending sounds and hashtags
No per-advertiser library — use Creative Center for industry trends

Competitive Analysis Framework

1. Ad Copy Analysis

For each competitor, document:

Headlines: primary messages and value propositions
CTAs: what action they're driving
Offers: pricing, discounts, free shipping, trials
Tone: professional, casual, urgent, educational, emotional
USPs: unique selling propositions they emphasize
Pain points: customer problems they address

2. Creative Strategy Analysis

Formats used: image, video, carousel, collection, document
Visual style: photography, illustration, UGC, stock, branded
Video approach: studio quality vs UGC vs animated
Creative volume: how many active ads (indicator of testing velocity)
Refresh frequency: how often new creatives appear

3. Messaging Themes

| Theme | Competitor A | Competitor B | Your Brand | |-------|-------------|-------------|------------| | Price/Value | Primary | Secondary | ? | | Quality/Premium | -- | Primary | ? | | Speed/Convenience | Secondary | -- | ? | | Trust/Authority | Primary | Primary | ? | | Innovation | -- | Secondary | ? |

4. Keyword Intelligence (Google/Microsoft)

Brand keyword bidding: are competitors bidding on your brand?
Keyword overlap: which non-brand terms do you both target?
Keyword gaps: terms competitors rank for that you don't target
Match type strategy: estimated match types from ad triggers

5. Spend Estimation

Meta Ad Library shows spend ranges for political/social ads
Google Auction Insights + impression share = directional spend estimate
Manual estimation: Estimated Monthly Spend = Impressions x CPM / 1000

Gap & Opportunity Identification

Platform Gaps

Which platforms are competitors NOT on? (opportunity to own)
Which platforms are they underspending on? (opportunity to outspend)

Messaging Gaps

What customer pain points are NO competitors addressing?
What value propositions are underrepresented in the market?
What content formats are competitors not using?

Audience Gaps

What demographics/segments are competitors not targeting?
What geographic markets are underserved?
What funnel stages are competitors neglecting?

Competitive Response Strategy

When Competitors Bid on Your Brand

Always run brand campaigns to defend (low CPC, high CTR)
Dynamic keyword insertion to show your brand prominently
Sitelinks to key pages (pricing, features, reviews)
Ad copy that emphasizes unique differentiators

When You're Outspent

Focus on efficiency over volume (better targeting, creative, landing pages)
Target long-tail keywords competitors ignore
Use Exact match for precision (less waste)
Double down on retargeting (lower CPA than prospecting)
Compete on creative quality, not budget

Output

Deliverables

COMPETITOR-INTELLIGENCE-REPORT.md — Full competitive analysis
COMPETITIVE-GAPS.md — Opportunities identified from competitor analysis
Strategic recommendations for competitive positioning
Priority actions to gain competitive advantage

Want to see if miosa-osa/ads competitor would activate on your phrasing? Try it before you install — no LLM call, no signup.

Latest benchmark · publisher runVerified

8/28/2026, 05:43 UTC · 22 cases

Lift

+5%

64% vs 59%

Agent turns

1.0 vs 1.0

Tokens

+38%

4,048.14 vs 2,930.32

fail → pass · 3pass → pass · 11fail → fail · 6pass → fail · 2

Per-case results (22)

Case	Status	Duration (ms)			Turns			Tokens			Tool calls
Case	Status	Without	With	Δ	Without	With	Δ	Without	With	Δ	Without	With	Δ
case-06 Our primary competitor `MegaCorp` has 10x our paid search budget on Google Ads. To stay competitive without blowing our budget, our growth strategist suggests switching all our campaign keywords to Broad Match to capture maximum volume. How should match types and targeting be adjusted when severely outspent?	pass→pass	18,734	20,092	+7%	1	1	0%	2,884	4,112	+43%	0	0	—
case-01 I need an ad intelligence audit comparing our brand against `alpha-tech.io` and `beta-solutions.com`. Please run a cross-platform ad check looking across search, social, and professional networks. I'd like you to generate a comprehensive markdown report analyzing their copy, creative approaches, and spend, along with a secondary markdown file mapping out market gaps and priority recommendations for our strategy.	fail→fail	24,886	38,237	+54%	1	1	0%	4,095	6,165	+51%	0	0	—
case-02 Can you analyze what `fashiondirect.com` and `trendystyle.co` are doing in their digital ads? Run `/ads competitor --competitors "fashiondirect.com, trendystyle.co"` to look into their creative angles, messaging themes, and active platforms. Make sure to produce the full competitor intelligence report and the competitive gaps document detailing where we can outmaneuver them.	fail→fail	30,324	33,784	+11%	1	1	0%	4,756	5,991	+26%	0	0	—
case-03 We want to evaluate our paid ad strategy against our main rivals `cloudstack.net` and `datahub.io`. Analyze their active campaigns across major ad networks. Deliver a complete competitive intelligence markdown report along with a standalone gaps file detailing platform and messaging opportunities, plus actionable positioning recommendations.	fail→fail	47,845	42,222	-12%	1	1	0%	7,073	7,042	-0%	0	0	—
case-04 We want to analyze our competitor `ByteFashion`'s exact active ad campaigns on TikTok. Should we search for `ByteFashion` directly in TikTok's per-advertiser ad library tool, or how does TikTok intelligence work for specific advertisers?	fail→fail	12,017	14,949	+24%	1	1	0%	1,909	3,503	+83%	0	0	—
case-05 We noticed a competitor's ad campaign generated 500,000 impressions with an average CPM of $20. We want to estimate their monthly ad spend. Should we calculate this by multiplying impressions directly by CPM, or is there a specific formula dividing by 1000?	pass→pass	7,375	11,124	+51%	1	1	0%	1,182	2,883	+144%	0	0	—
case-07 A rival SaaS provider `RivalCloud` just started bidding on our brand name keywords in Google Ads. Should we ignore their brand conquesting to save money, or run our own brand campaigns? If we run brand campaigns, what specific ad extension and ad text features should we deploy?	fail→fail	18,451	20,786	+13%	1	1	0%	2,892	4,085	+41%	0	0	—
case-08 We are analyzing our Google Ads performance against `CompetitorX` using account data. We want to measure how often our ads appear above theirs and how often we show up in the top position. Which specific metrics from Google Ads account reporting reveal this competitive overlap?	pass→fail	11,511	23,344	+103%	1	1	0%	2,052	2,680	+31%	0	0	—
case-09 When drafting the messaging theme analysis section for our report comparing `AcmeCorp` and `BetaInc`, we plan to create a simple summary table listing themes and descriptions. Is a two-column table sufficient, or what columns should the messaging themes matrix contain?	fail→pass	11,069	9,475	-14%	1	1	0%	1,853	2,755	+49%	0	0	—
case-10 During our Meta Ad Library research, we observed that `SaaSCompetitor` currently has over 150 active ad variations running simultaneously. What operational capability or strategy does high creative volume indicate about a competitor?	pass→pass	14,866	10,656	-28%	1	1	0%	2,269	2,875	+27%	0	0	—
case-11 We are compiling our competitive gap findings into `COMPETITIVE-GAPS.md`. How should we structure the gap identification framework into distinct category sections to ensure all opportunities are addressed?	fail→pass	19,676	17,041	-13%	1	1	0%	2,955	3,921	+33%	0	0	—
case-12 When researching competitors on Meta (Facebook and Instagram), what specific ad attributes and details can we inspect directly through the Meta Ad Library, and how does spend visibility differ for standard ads versus political/social ads?	pass→pass	15,330	15,280	-0%	1	1	0%	2,281	3,600	+58%	0	0	—
case-13 We are evaluating the text elements of `RivalBrand`'s display and search ads. We intend to review their headlines and CTAs. What other specific elements must be documented under the ad copy analysis framework?	fail→fail	15,789	10,099	-36%	1	1	0%	2,027	2,671	+32%	0	0	—
case-14 When assessing `DirectRival`'s visual ad content across platforms, what specific factors should be evaluated under creative strategy analysis beyond visual style and format?	pass→fail	16,233	17,786	+10%	1	1	0%	2,483	3,486	+40%	0	0	—
case-15 In our competitive intelligence report, what four core dimensions must be covered in the keyword intelligence section for Google and Microsoft search ads?	pass→pass	12,680	2,750	-78%	1	1	0%	1,971	1,635	-17%	0	0	—
case-16 We need to analyze a competitor's Google Ads presence without logging into third-party paid tools. What free Google source allows us to view their active ad formats and geo-targeting?	pass→pass	8,247	8,575	+4%	1	1	0%	1,279	2,527	+98%	0	0	—
case-17 When analyzing B2B competitors on LinkedIn using the LinkedIn Ad Library, what ad formats can we discover and how does its data depth compare to Meta's library?	pass→pass	17,150	15,724	-8%	1	1	0%	2,802	3,471	+24%	0	0	—
case-18 When competing against a market leader with a massive advertising budget, should a smaller brand focus primary acquisition budget on cold prospecting traffic or shift budget down-funnel?	pass→pass	16,803	16,215	-3%	1	1	0%	2,452	3,607	+47%	0	0	—
case-19 Our client is frustrated that their main competitor is spending 5x more on paid channels. Should they try to match the spend by taking on debt, or how should they position their response?	fail→pass	15,440	20,106	+30%	1	1	0%	2,376	3,719	+57%	0	0	—
case-20 We want to launch a new Google Ads Search campaign for our own SaaS product `CloudFlow`. Please write the campaign structure, create 5 Google Ads ad groups with target CPC bids, set up geo-targeting for North America, and write 3 RSA headlines and 2 descriptions for each group.	pass→pass	19,651	24,078	+23%	1	1	0%	3,272	4,866	+49%	0	0	—
case-21 Our paid ad traffic arrives at `https://example.com/demo`. The conversion rate is currently 1.2%. Conduct a conversion rate optimization (CRO) audit of this landing page's hero section, CTA placement, lead form fields, and page load speed to help us double our conversions.	pass→pass	22,642	39,354	+74%	1	1	0%	3,977	6,956	+75%	0	0	—
case-22 We need to set up Meta Pixel and Conversions API tracking on our e-commerce store built on Shopify. Walk us through the step-by-step technical implementation for firing `Purchase`, `AddToCart`, and `InitiateCheckout` events with custom parameter data.	pass→pass	26,700	30,364	+14%	1	1	0%	5,627	6,509	+16%	0	0	—

These cases were also screened by the skill’s intent / safety pass.See the Trust review ↗Reproduce this benchmark in Colab ↗

How this skill was measured

DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 22 cases were attempted. The headline lift of +5 percentage points is the difference between those two pass rates over the 22 comparable cases. 2 cases got worse with the skill loaded, and they are included in that figure.

Model measured: gemini-3.6-flash
Graded by: gemini-3.6-flash
Grading method: judged
Verification: verified
Pass rate without the skill: 59.1%
Pass rate with the skill: 63.6%
Cases attempted: 22
Cases counted toward lift: 22
Cases that regressed: 2
Skill version measured: v1
Run completed: 8/28/2026, 05:43 UTC

Measured example — same prompt, with vs. without the skill · from the benchmark run · case case-09

Prompt

When drafting the messaging theme analysis section for our report comparing `AcmeCorp` and `BetaInc`, we plan to create a simple summary table listing themes and descriptions. Is a two-column table sufficient, or what columns should the messaging themes matrix contain?

Without the skill loaded, the model failed this case. With it loaded, the same prompt on the same model passed. This is one improved case from the latest verified run; every case, including any that regressed, is in the table above.

Show both answers

SkillScore blends 4 signalsno signals yet

BenchmarkRun a verified benchmark with positive lift

Live evalNeeds ≥20 evaluated traces in 30 days

AI ratingNeeds ≥10 rated traces

AdoptionNeeds ≥10 serves across ≥2 orgs in 30 days

No signals yet — run a benchmark or collect evaluated traces to earn a score.

Verified on gemini-3.6-flash · re-tested yesterday

Other measured skills in the registry, with their headline benchmark lift.