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Google Ads · mkurman | DecimalAI

marketingby mkurman

Google Ads

mkurman/google-ads

Source mkurman/zorai ↗License MIT

When the user wants to set up, optimize, or manage Google Ads campaigns. Also use when the user mentions "Google Ads," "Google Search Ads," "PPC," "SEM," "PMF testing with ads," "test product-market fit," "Responsive Search Ads," "RSA," "Performance Max," "Quality Score," "keyword bidding," or "Google Display/YouTube ads." For paid mix, use paid-ads-strategy.

SkillScore83Maintained

Automatic

Marketing & Content pack

Last verified 8/21/2026

What it changes

Passed 19 of 23 test cases with the skill, and 10 of 23 without it.

Without skill43%

With skill83%

Checks it passed that the model alone missed

Recommends test duration of 4 to 6 weeks
Requires at least 5 images per asset group
States expected CPC reduction of 30% to 50%

and 8 more in the full report

9 fixed10 passed either way4 still failing0 broke

Pass-rate lift: +39 pp
Tokens: +37%
Agent turns: 0%
Response time: -37%

Model gemini-3.6-flashMeasured 8/21/2026v119 of 23 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/mkurman-google-ads/SKILL.md https://app.decimal.ai/s/mkurman-google-ads/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add mkurman-google-ads, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/mkurman-google-ads/ and pins it in .decimal/skills.lock

decimalai skills add mkurman-google-ads

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/mkurman-google-ads/SKILL.md https://app.decimal.ai/s/mkurman-google-ads/SKILL.md

Raw file: /s/mkurman-google-ads/SKILL.md ↗ · machine-readable summary at /s/mkurman-google-ads.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 9 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 9

Prompt

During weekly reviews of Performance Max campaigns, what placement spend percentage threshold should trigger an alert for anomalous or wasteful spend?

What was checked, without and with the skill
Checked	Without skill	With skill
Flags any single placement exceeding 15% of total spend	Missed	Passed

case-14 · gemini-3.6-flash · 8/21/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md116 linessingle file

|------|--------|--------------|---------| | PMF testing | Pre-PMF; validate idea before building | $47–500; start small | Simple LP: headline, benefits, problem solved, CTA ("Join Waitlist," "Get Early Access") | CTR, sign-up rate, bounce rate; low CTR/high bounce = messaging/positioning issue | | Conversion-driven | PMF validated; commercialization | Scale; ROAS target | Full funnel; ad-to-page alignment | ROAS, CAC, conversion rate |

PMF testing: No full product needed. Build landing page with Unbounce, Carrd, or Webflow. Run ads to relevant search terms; measure clicks, engagement, signups. Test messaging (e.g., "Fastest App for Freelancers" vs "Simplest Time Tracker for Teams"), pricing (different price points in ads/LP), and audiences (keyword targeting, in-market). Allow 4–6 weeks for PMax learning phase. Use as learning tool, not just marketing channel.

Reference: Marketing Cactus – Using Google Ads to Test Product-Market Fit

Campaign Structure

Account
├── Campaign: Brand (Search)
├── Campaign: Non-Brand (Search)
├── Campaign: Competitor (Search) — optional; bid on competitor brand + "alternative"/"vs"
├── Campaign: Retargeting (Display)
└── Campaign: Performance Max

Competitor Brand Keywords

When: Bid on "[Competitor] alternative," "[Competitor] vs [You]" to intercept high-intent traffic. Google allows competitor terms as keywords; you cannot use competitor names in ad copy without permission.

Landing page: Use a dedicated landing page (comparison/alternatives page), not a blog article. Users searching competitor brands expect direct alternatives—a blog increases bounce; a comparison page matches intent and converts better. See alternatives-page-generator for structure.

Best practices:

Separate campaign; exact/phrase match; add your brand as negative
H1 mirrors search intent (e.g., "[Competitor] vs [You]")
Feature comparison table; one-line differentiator; strong CTA
Expect lower Quality Score, higher CPC than non-brand; optimize LP relevance

Naming: GOOG_[Objective]_[Audience]_[Offer]_[Date] (e.g., GOOG_Search_Brand_Demo_Ongoing)

Campaign Types

Type	Best for
Search	High-intent queries; keyword-targeted; landing page critical
Display	Awareness; retargeting; broader reach
YouTube	Video; awareness; consideration

Track record

Benchmark

19 / 23

test cases passed, vs 10 / 23 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

mkurman / zorai

skills/nontechnical/marketing-skills/google-ads/SKILL.md

View on GitHub ↗

License MITImported 8/3/2026Version v1

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