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When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion." For launch checklist, use product-launch.
Passed 23 of 23 test cases with the skill, and 17 of 23 without it.
and 9 more in the full report
6 fixed17 passed either way0 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 6 test cases the skill fixed. Same model, same prompt, with and without the skill.
I need a complete go-to-market strategy for our new software tool targeting engineering managers. Please categorize the type of launch scenario we are facing and recommend the best GTM motion for our go-to-market approach. Include a structured 90-day execution timeline broken into clear phases, define our ideal customer profile alongside key buyer personas, provide a checklist for market analysis, and reference how we should handle execution details.
| Checked | Without skill | With skill |
|---|---|---|
| Classifies the scenario as Product launch. | Passed | Passed |
| Structures the 90-day execution plan into Weeks 1–3 Market analysis, Weeks 4–6 Strategy design, Weeks 7–9 Execution build, and Weeks 10–12 Launch & iterate. | Missed | Passed |
| References product-launch for launch execution details. | Missed | Passed |
The instructions your model reads when the skill loads.
----|-------|-----| | Product launch | New product to market | Full GTM; see product-launch for launch execution | | New market entry | New geography or segment | Full GTM; different buying behaviors, competitors, regulations | | Repositioning | Shift who you serve, what you solve | Messaging, ICP, channel alignment; not just rebrand | | Feature launch | New capability in existing product | Tiered by impact; T1 (revenue) = full planning; T2/T3 = lighter |
GTM vs product launch: GTM is the strategy; product launch is the execution phase. GTM applies to multiple scenarios—not just new products.
| Mode | When to Use | ACV | Buyer |
|---|---|---|---|
| Product-led (PLG) | Value in minutes; self-evaluate; simple adoption | <$10K | Buyer = end user |
| Sales-led (SLG) | Multi-stakeholder; complex procurement; implementation | >$25K | Enterprise; negotiation |
| Marketing-led (MLG) | Content, SEO, paid drive awareness; market education | Varies | Demand gen focus |
| Hybrid | PLG for acquisition; sales for expansion | Common | Self-serve → sales handoff |
Decision factors: ACV, product complexity, buyer profile, how customers want to buy. Target LTV:CAC ≥3:1; CAC payback <12 months.
| Phase | Weeks | Focus |
|---|---|---|
| Market analysis | 1–3 | Validate demand; competitive landscape; TAM; buying signals |
| Strategy design | 4–6 | ICP, personas; positioning; pricing; GTM mode; channels |
| Execution build | 7–9 | Messaging, content, sales playbook; tech stack |
| Launch & iterate | 10–12 | Go live; measure; iterate |
Key: Connect plan to real buying activity within 90 days—not disconnected strategy documents.
| Type | Level | Defines |
|---|---|---|
| ICP | Company | Which organizations deliver best unit economics; firmographics (industry, size, revenue), technographics, problem intensity |
| Buyer persona | Individual | Decision-makers within target companies; roles, goals, pain points, objections, preferred channels |
ICP impact: Defined ICPs → ~68% higher conversion, ~50% lower CAC, ~30% shorter sales cycles. Include negative profiles (explicit disqualifiers) to protect pipeline quality.
test cases passed, vs 17 / 23 without
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