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Plans, creates, and optimizes digital marketing campaigns including content strategy, social media, email marketing, SEO, and AI visibility (GEO). Generates UTM parameters and tracking URLs. Helps develop go-to-market strategies, campaign messaging, content calendars, and performance measurement frameworks.
Passed 23 of 23 test cases with the skill, and 4 of 23 without it.
and 25 more in the full report
19 fixed4 passed either way0 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 19 test cases the skill fixed. Same model, same prompt, with and without the skill.
We drafted copy in launch_announcement.txt and want to conduct a comprehensive automated brand audit that exports structured JSON findings to audit.json. Which command should we execute?
| Checked | Without skill | With skill |
|---|---|---|
| Recommends executing python scripts/brand_checker.py full-audit for full copy verification | Missed | Passed |
The instructions your model reads when the skill loads.
Plan, execute, and measure digital marketing campaigns across content, social, email, and analytics.
Source: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)
Format: lowercase, hyphens, no spaces
Input: "Spring Sale 2025" → Output: "spring-sale-2025"
Input: "Q1 Launch Campaign" → Output: "q1-launch-campaign"
Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch
Essential fields: Title, Target keyword, Funnel stage (TOFU/MOFU/BOFU), Format, Owner, Publish date, Distribution channels.
test cases passed, vs 4 / 23 without
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