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Get Started Free →zzafergok/executing-marketing-campaigns
Plans, creates, and optimizes marketing campaigns for mobile applications, including App Store Optimization (ASO), user acquisition channels, social media, email marketing, push notification campaigns, TestFlight beta marketing, and analytics.
Passed 15 of 22 test cases with the skill, and 8 of 22 without it.
and 6 more in the full report
7 fixed8 passed either way7 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
This benchmark measured an earlier version of the skill.
One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.
When writing the text description for an iOS app listing, how many initial lines are visible before the user clicks 'Read more', and what percentage of users never expand the full description?
| Checked | Without skill | With skill |
|---|---|---|
| Identifies the first 3 lines of an App Store description as visible before the 'Read more' link. | Passed | Passed |
| States that approximately 80 percent of users never scroll or expand beyond the initial visible lines. | Missed | Passed |
The instructions your model reads when the skill loads.
This skill helps plan campaigns, develop messaging, manage execution across channels, and measure results — with a primary focus on mobile app marketing.
Verify current store, ad-platform, consent, tracking, and messaging rules before execution; examples and benchmarks are planning aids, not guaranteed current limits.
| Term | Definition |
|---|---|
| Campaign | Coordinated marketing activities with unified messaging around a specific goal |
| ASO | App Store Optimisation — improving discoverability in app stores |
| UA (User Acquisition) | Paid and organic strategies to attract new app installs |
| CPI | Cost Per Install — total spend divided by new installs |
| LTV | Lifetime Value — total revenue expected from a user over their lifetime |
| CAC | Customer Acquisition Cost — total marketing spend / new customers |
| D1/D7/D30 Retention | % of users who return on day 1, 7, or 30 after install |
| Conversion | A desired action: install, registration, trial start, purchase |
| CTR | Click-Through Rate — % of impressions resulting in clicks |
| ROAS | Return On Ad Spend — revenue generated per dollar of ad spend |
test cases passed, vs 8 / 22 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.