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Marketing: SEO audits, campaign planning, content strategy, email sequences, competitive analysis, brand review, performance reporting.
Passed 15 of 21 test cases with the skill, and 10 of 21 without it.
and 4 more in the full report
6 fixed10 passed either way6 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 6 test cases the skill fixed. Same model, same prompt, with and without the skill.
Provide baseline performance benchmarks for lead nurture email sequences, including open rates, click-through rates, conversion rates, and unsubscribe limits.
| Checked | Without skill | With skill |
|---|---|---|
| States the standard lead nurture open rate benchmark as 20-30%. | Missed | Passed |
| States the standard lead nurture unsubscribe rate threshold as under 0.5%. | Passed | Passed |
The instructions your model reads when the skill loads.
Umbrella skill for marketing workflows: SEO audits, campaign planning, content strategy, email sequences, competitive analysis, brand review, and performance reporting. Each mode loads its own reference files on demand -- this skill detects the mode, loads the right references, and executes the appropriate framework.
Scope: Marketing strategy, content, and analysis. Use business-ops for executive-level growth decisions, voice-writer for voice-calibrated content, publish for blog pipeline mechanics, and research-pipeline for formal multi-source research.
Classify the user's request into exactly one mode before proceeding. If the request spans multiple modes, choose the primary one and note the secondary.
| Mode | Signal Phrases | Reference |
|---|---|---|
| SEO_AUDIT | SEO audit, keyword research, content gaps, technical SEO, on-page analysis, competitor SEO | references/seo-audit.md |
| CAMPAIGN | Campaign plan, product launch, lead gen, awareness campaign, channel strategy, budget allocation | references/campaign-planning.md |
| CONTENT | Content strategy, editorial calendar, content framework, funnel mapping, blog structure, content types | references/content-strategy.md |
| Email sequence, drip campaign, nurture flow, onboarding emails, re-engagement, email automation | references/email-sequences.md | |
| COMPETITIVE | Competitive analysis, competitor research, battlecard, positioning comparison, market landscape | references/seo-audit.md (competitor section) + references/campaign-planning.md (positioning) |
| BRAND | Brand review, voice check, style guide, messaging consistency, tone audit | references/content-strategy.md (voice section) |
| PERFORMANCE | Marketing report, performance analysis, campaign results, metrics summary, ROI analysis | references/campaign-planning.md (metrics section) |
Load the reference(s) required by the detected mode. Always load references/llm-marketing-failure-modes.md regardless of mode — it contains detection heuristics and concrete examples for every marketing failure pattern below.
See references/llm-marketing-failure-modes.md for the complete failure mode catalog (generic copy, keyword stuffing, fabricated metrics, hallucinated competitor data, tone mismatch, vanity metrics, template regurgitation, unsubstantiated claims, channel-agnostic recommendations, recency bias). Universal failure modes in skills/shared-patterns/llm-domain-failure-modes-base.md.
Framework: RESEARCH -> AUDIT -> PRIORITIZE
Phase 1: RESEARCH -- Gather keyword and competitive data.
Inputs required:
test cases passed, vs 10 / 21 without
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