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Phuryn/Customer Journey Map — measured AI agent skill | DecimalAI

phuryn/customer-journey-map

SkillScore68Maintained

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

by phuryn

Links this skill to your agents and keeps it current with the author’s updates.

Automatic

Product Management pack

decimalai skills pull phuryn-customer-journey-map

Get this skill — curl · raw file

curl -fsSL https://app.decimal.ai/s/phuryn-customer-journey-map/SKILL.md

Raw file: /s/phuryn-customer-journey-map/SKILL.md ↗ · machine-readable summary at /s/phuryn-customer-journey-map.json ↗

In productionGlobal

how this skill behaves on real traffic · last 30 days

No production data for this skill yet — usage numbers appear here once agents start running it.

Anonymized aggregate across every org using this skill — proof from real production use, not a demo.

Does this skill help? · Benchmark: with vs. withoutsign in to run this on your agents

22 test cases from the publisher’s eval.yaml · each run twice on gemini-3.6-flash — with the skill injected, then without · last run 5d ago

Yes — +50% lift · at higher cost+58% tokens0% turns68% of whole cases pass with skill (15/22)

Test case	Without → With	Effect	Δ tokens	Δ turns
case-04	✗→✓	▲ Improved	81%	0%
case-01	✗→✓	▲ Improved	53%	0%
case-02	✗→✓	▲ Improved	13%	0%
case-05	✗→✓	▲ Improved	82%	0%
case-07	✗→✓	▲ Improved	1%	0%

Showing 5 of 22 cases

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

phuryn / pm-skills

pm-market-research/skills/customer-journey-map/SKILL.md

View on GitHub ↗

License MITImported 8/3/2026Version v1

Skill contents

SKILL.md

Customer Journey Map

Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.

Context

You are creating a customer journey map for $ARGUMENTS.

If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.

Instructions

Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.

Map the journey stages (adapt to the product):

| Stage | Description | |---|---| | Awareness | How do they first learn about the product? | | Consideration | What do they evaluate? What alternatives do they compare? | | Acquisition | How do they sign up or purchase? | | Onboarding | First experience with the product — time to value | | Engagement | Regular usage — building habits | | Retention | What keeps them coming back? What might cause churn? | | Advocacy | When and why do they recommend the product to others? |

For each stage, document:

Touchpoints: Where the user interacts with the product, brand, or team (website, email, in-app, support, social media)
User actions: What they do at this stage
Thoughts & questions: What's on their mind ("Is this worth my time?" "How do I...?")
Emotions: How they feel (excited, confused, frustrated, delighted) — rate on a scale or use emoji indicators
Pain points: Friction, confusion, drop-off risks
Opportunities: How to improve the experience at this point

Identify critical moments:

Aha moment: When the user first experiences core value
Moments of truth: Decision points where they commit or abandon
Churn triggers: Where users most commonly drop off

Create the journey map table:

| Stage | Touchpoint | User Action | Emotion | Pain Point | Opportunity | |---|---|---|---|---|---|

Recommend prioritized improvements:

Which pain points have the highest impact on conversion or retention?
What quick wins can improve the experience immediately?
What requires deeper investment but has the biggest payoff?

Think step by step. Save as a markdown document. For visual journey maps, suggest the user create one in Miro or FigJam using this analysis as the foundation.