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Maps the full customer journey from first touch to advocacy. Generates a comprehensive customer-journey.md with all stages, touchpoints, emotions, pain points, opportunities, Mermaid diagrams, and metrics.
Passed 7 of 18 test cases with the skill, and 7 of 18 without it.
and 2 more in the full report
3 fixed5 passed either way11 still failing3 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 3 test cases the skill fixed. Same model, same prompt, with and without the skill.
Create a customer journey map saved to customer-journey.md for a telemedicine consultation platform targeting senior citizens living in rural areas.
| Checked | Without skill | With skill |
|---|---|---|
| The customer-journey.md file includes a dedicated section at the beginning listing inferred assumptions. | Missed | Passed |
| The document covers all 7 stages from Awareness through Advocacy. | Missed | Passed |
The instructions your model reads when the skill loads.
Produce a comprehensive, actionable customer journey map spanning every stage from initial awareness through long-term advocacy.
references/journey-stages.md — the seven stages and the dimensions to analyze for eachreferences/output-template.md — exact structure for the generated customer-journey.mdreferences/mermaid-diagrams.md — both required Mermaid diagrams and the satisfaction scoring guidereferences/examples.md — invocation examples, research protocol, and ambiguity handlingCollect inputs. Gather Product/Service, Target Persona, Touchpoints (optional), and Channels. When any are missing, infer reasonable values and document the assumptions at the top of the output. Ask one clarifying question only when the product type is genuinely unclear.
Research context. Use WebSearch to ground the map in real reviews, complaints, competitor comparisons, and industry patterns. See references/examples.md for the research protocol.
Map all seven stages. Build a detailed stage-by-stage analysis covering Awareness, Consideration, Decision, Onboarding, Retention, Expansion, and Advocacy. See references/journey-stages.md for the dimensions to cover per stage.
Identify opportunities. Surface pain points, emotional states, and improvement opportunities at every stage. Include honest friction even in generally positive stages, and cross-reference how one stage's issues create downstream effects.
Generate the deliverable. Write customer-journey.md to the current working directory following references/output-template.md. Include both Mermaid diagrams per references/mermaid-diagrams.md.
| Input | Description | Example |
|---|---|---|
| Product/Service | What is being sold or offered | "B2B SaaS project management tool" |
| Target Persona | Who the primary customer is | "VP of Engineering at mid-market companies, 200-1000 employees" |
| Touchpoints | Known interaction points (optional) | "Google search, blog, demo request, sales call, onboarding email sequence" |
| Channels | Active marketing/sales/support channels | "Website, email, LinkedIn, phone, in-app, Slack community" |
test cases passed, vs 7 / 18 without
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