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Apple Search Ads campaign strategy for indie developers — paid acquisition, keyword bidding, budget planning, and ROAS optimization.
Passed 22 of 24 test cases with the skill, and 14 of 24 without it.
and 6 more in the full report
8 fixed14 passed either way2 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
My indie photo editing app 'FilterCraft' gets 600 organic downloads per month, has 10 high quality screenshots, 4.7 star rating, 99.9% crash-free rate, and active $3.99/mo subscription. However, our product page conversion rate is currently 12%. I want to launch a $1,000/month paid acquisition campaign immediately to boost revenue. Should I proceed with launching campaigns right now?
| Checked | Without skill | With skill |
|---|---|---|
| Advises against launching paid ad campaigns until conversion rate improves. | Passed | Passed |
| Identifies 20% conversion rate as the minimum threshold before running ads. | Missed | Passed |
The instructions your model reads when the skill loads.
Plan, launch, and optimize Apple Search Ads campaigns that deliver profitable user acquisition for indie apps.
Use this skill when the user:
Before recommending any campaign setup, verify these minimum thresholds. Running ads on an unoptimized listing burns money.
| Requirement | Threshold | Why |
|---|---|---|
| Organic downloads | 100+/month | Proves baseline demand exists |
| App Store page CVR | > 20% | Ads amplify your listing — a bad listing wastes spend |
| Screenshots | 5+ optimized | Paid traffic sees your product page first |
| Ratings | 3.5+ stars (or none) | Low ratings kill conversion from ads |
| Crash-free rate | > 99% | Crashes destroy ROAS through refunds and bad reviews |
| Monetization | Active | No point acquiring users you can't monetize |
If thresholds are not met:
keyword-optimizer skill)screenshot-planner and app-description-writer skills)Have 100+ organic downloads/month?
├── NO → Stop. Fix organic first.
test cases passed, vs 14 / 24 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.