Ready to supercharge your AI agents?

Install any skill in seconds. Free to start, no credit card required.

/ads apple — Apple Search Ads Analysis · miosa-osa | DecimalAI

marketingby miosa-osa

/ads apple — Apple Search Ads Analysis

miosa-osa/ads apple

Source miosa-osa/canopy ↗License Not recorded

Apple Search Ads (ASA) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Creative Sets, MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), and goal CPA benchmarks by country.

SkillScore91Maintained

Automatic

Marketing & Content pack

Last verified 8/27/2026

What it changes

Passed 21 of 23 test cases with the skill, and 13 of 23 without it.

Without skill57%

With skill91%

Checks it passed that the model alone missed

Assigns 10% weight to TAP Coverage
States Tier 1 country CPT is 2x to 3x above global average
Evaluates Finance CPT benchmark against the $2.00-$5.00 range

and 6 more in the full report

8 fixed13 passed either way2 still failing0 broke

Pass-rate lift: +35 pp
Tokens: +75%
Agent turns: 0%
Response time: -19%

Model gemini-3.6-flashMeasured 8/27/2026v121 of 23 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/miosa-osa-ads-apple/SKILL.md https://app.decimal.ai/s/miosa-osa-ads-apple/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add miosa-osa-ads-apple, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/miosa-osa-ads-apple/ and pins it in .decimal/skills.lock

decimalai skills add miosa-osa-ads-apple

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/miosa-osa-ads-apple/SKILL.md https://app.decimal.ai/s/miosa-osa-ads-apple/SKILL.md

Raw file: /s/miosa-osa-ads-apple/SKILL.md ↗ · machine-readable summary at /s/miosa-osa-ads-apple.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 8

Prompt

What is the exact character limit for the store listing short description that appears in default Apple Search Ads creative units?

What was checked, without and with the skill
Checked	Without skill	With skill
Specifies 170 characters as the short description length limit	Missed	Passed

case-13 · gemini-3.6-flash · 8/27/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md188 linessingle file

/ads apple — Apple Search Ads Analysis

Deep analysis of Apple Search Ads campaigns for iOS app advertisers.

Usage

/ads apple

Process

Collect ASA account data (exports from Apple Search Ads dashboard or pasted metrics)
Identify active placement types (Search Results, Search Tab, Today Tab, Product Pages)
Evaluate all applicable checks as PASS, WARNING, or FAIL
Calculate ASA Health Score (0-100)
Generate findings report with action plan

What to Analyze

Campaign Structure (25% weight)

BOFU — Bottom of Funnel (Search Results, Exact Match brand)

Brand keyword campaign present (own app name + misspellings)
Competitor campaign present (competitor app names as keywords)
Category campaigns targeting high-intent generic terms (e.g. "workout app", "budget tracker")

MOFU — Middle of Funnel (Search Match / broad discovery)

Search Match campaigns active in at least one ad group for discovery
Search Match ad groups isolated from Exact Match (separate ad groups — never mix)
Search Terms Report reviewed to mine converting queries for Exact Match promotion

Campaign Architecture Rules:

Brand / Category / Competitor should be separate campaigns (different CPT bids, budgets)
Search Match ad groups isolated from manual keyword ad groups — NEVER mix in same ad group
Goal: let Search Match discover, then promote winners to Exact Match campaigns

Bid Health (20% weight)

CPT (Cost Per Tap) vs Install Rate by Match Type:

Track record

Benchmark

21 / 23

test cases passed, vs 13 / 23 without

Adoption

Users: 1
Times used: 14

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

miosa-osa / canopy

library/skills/paid-media/ads-apple/SKILL.md

View on GitHub ↗

Imported 8/3/2026Version v1

More skills from the same source and nearby in the registry, with their headline benchmark lift.

Ready to supercharge your AI agents?

See it in action

What's inside

/ads apple — Apple Search Ads Analysis

Usage

Process

What to Analyze

Campaign Structure (25% weight)

Bid Health (20% weight)

Track record

Benchmark

Adoption

SkillSafety

Source

Related skills