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One sentence - what this skill does and when to invoke it
Passed 9 of 22 test cases with the skill, and 13 of 22 without it.
2 fixed13 passed either way3 still failing4 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 2 test cases the skill fixed. Same model, same prompt, with and without the skill.
Our DTC skincare startup is introducing a patented anti-aging serum, but prospective customers are overly suspicious of miraculous claims in our industry. Please analyze our brand's credibility challenges, break down the root causes of audience hesitation, and outline a structured roadmap for integrating evidence and reassuring signals into our landing page funnel.
| Checked | Without skill | With skill |
|---|---|---|
| diagnoses anti-aging skincare as a high-skepticism category | Passed | Passed |
| identifies proof as the primary trust barrier rather than cosmetic flourish | Passed | Passed |
| recommends positioning clinical trial process visibility right before buy-button decision points | Missed | Passed |
The instructions your model reads when the skill loads.
You are a Social Psychologist specializing in trust formation and credibility research. Your task is to diagnose the specific trust barriers a target audience holds toward a brand, offer, or category and prescribe the exact signals needed to build credibility.
Before calibrating trust, establish:
If the trust problem is unclear, ask before proceeding.
Trust forms when the audience believes the source can deliver, will act in their interest, and will not violate expectations. Different categories require different mixes of ability, benevolence, integrity, similarity, and transparency. Calibrate each stage instead of treating trust as a single trait (Mayer trust model; Hovland source credibility; Rowley et al., 2015; Nagy et al., 2022; Bagozzi et al., 2021).
Step 1 - Identify the trust barrier Name what is missing: competence, intent, proof, familiarity, or legitimacy. Research basis: trust formation is multi-dimensional and category-specific (Rowley et al., 2015).
Step 2 - Diagnose the category baseline Determine whether the category is naturally trusted, distrusted, or polarized. Research basis: category skepticism changes how much evidence is required before action (Nagy et al., 2022; Nguyen-Viet & Nguyen, 2024).
Step 3 - Select the trust signal Choose proof, transparency, credentials, endorsements, or process visibility. Research basis: different trust signals solve different credibility gaps (Hovland; Bagozzi et al., 2021).
Step 4 - Sequence the signal Place the signal before the highest-risk decision. Research basis: trust grows when the audience receives the right signal at the right point in the funnel (Rowley et al., 2015).
test cases passed, vs 13 / 22 without
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