Grow a Business

Grow a Business

You already have the hard part: a product people pay for. Revenue is real but lumpy — a good month came from a conference you happened to attend or a referral that happened to land, and none of it repeats on demand. This journey turns that traction into a repeatable growth engine across nine phases: a marketing map, an irresistible offer, an outbound motion, engineered word-of-mouth, persuasion on every surface, a mainstream go-to-market, a compounding network, one honest metric, and the discipline to hold price. It is interactive — the agent asks before every decision — and resumable, because every decision and asset is recorded in docs/. Install the whole stack at once with npx skills add wondelai/skills --all --global, or let each phase pull its skill on demand.

Core Principle

Build a repeatable growth engine: each phase produces an asset the next phase consumes — offer feeds pipeline, pipeline feeds word-of-mouth, metrics keep it honest. The order is load-bearing; a skipped Phase 1 leaves the later phases with no shared target. This skill sequences the phases, asks the decision questions, and records the answers. The constituent skills carry the method — invoke them rather than improvising their frameworks.

The offer comes before every channel on purpose: sending traffic to a weak offer is the most expensive mistake in growth, so Phase 2 is fixed before outbound, virality, or repositioning turn on.

Journey Map

Four of the nine phases write to MARKETING.md — the flagship this journey creates. OFFER.md, STRATEGY.md, METRICS.md, and CUSTOMER.md are extended, so files a prior create-business journey already owns are reused and augmented, never overwritten.

The tracker docs/GROW-BUSINESS-PLAN.md is private to this journey and never shared with another; it is the resume point that carries state across sessions.

Operating Rules

1. Resume first. Before anything else, read docs/GROW-BUSINESS-PLAN.md and every artifact in the Journey Map. If the tracker exists, summarize the journey state in 3-5 lines and ask which phase to enter. Done when the user has confirmed an entry point. A journey with a tracker is resumed, never restarted.
2. Intake on first run only. No tracker: run the Intake below, then create docs/GROW-BUSINESS-PLAN.md with every phase statused pending | in-progress | awaiting-evidence | done | deferred: reason | skipped: reason. Done when the tracker exists and the user has confirmed the phase plan.
3. Phase entry. Announce: what the phase does, the decision it forces, the artifact it produces, rough effort. Offer proceed / skip / defer — phases marked GATE may be deferred, never skipped. Mark the phase in-progress on proceed. Done when the user chose.
4. Skill invocation and fallback. Load the phase's skill and use it: each phase's Invoke line names the skill by slug — use that skill to run the phase. If it is not available, offer: npx skills add wondelai/skills/<slug> --global. If the user declines, run the phase from its Brief — the minimum viable method. State which mode you are in.
5. In-phase decisions. Ask every question under "Decide with the user" — with concrete options and your recommendation. Record the choice in the tracker's Key Decisions. A decision made silently is a defect.
6. Phase exit. Present the draft artifact content for sign-off before writing. On approval: write or extend the docs/ files, update the tracker (status, Key Decisions, Next Actions). Done when the files are written and the phase row shows done.
7. Artifact discipline. Read before writing; create a file only if missing, otherwise extend — add or update your sections, preserve everyone else's. Files are UPPERCASE in docs/. Every recommendation lands as a checkbox or a table row with owner and priority. See references/artifact-templates.md when creating a docs/ file for the first time — create it from the full skeleton (all section headings), then fill the sections your phase names.
8. Every scarcity claim, testimonial, and guarantee must be true, and referral incentives must reward real value delivered. When a tactic needs inventing evidence, replace it with a tactic that uses evidence you have.

Intake