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Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity.
Passed 24 of 25 test cases with the skill, and 21 of 25 without it.
and 4 more in the full report
4 fixed20 passed either way0 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.
I need a comprehensive audit of my current consulting offer: '12-Week Executive Leadership Program for $3,000, including weekly 45-minute calls and a PDF workbook.' Leads constantly hesitate, compare me to lower-priced courses, and take weeks to decide. Please review my offer details, provide an overall numerical score from 0 to 10, list every diagnostic pass/fail criteria item with what failed, and specify the exact changes required to get my score to a perfect 10.
| Checked | Without skill | With skill |
|---|---|---|
| Reports an overall numerical offer score from 0 to 10 calculated using diagnostic criteria. | Passed | Passed |
| Evaluates the offer across diagnostic criteria including 10x value ratio, starving crowd, risk reversal, named dollar-valued bonuses, scarcity/urgency, category-of-one bundling, and MAGIC name. | Missed | Passed |
| Lists the specific failing diagnostic criteria rows that must flip to pass to achieve a 10/10 score. | Missed | Passed |
The instructions your model reads when the skill loads.
Framework for creating offers so good people feel stupid saying no. What you sell (the offer) matters more than how you sell it or who you sell it to.
The offer is the #1 lever in any business: a Grand Slam Offer sells despite mediocre marketing, while the best marketing in the world cannot save a bad offer. Before optimizing funnels, running more ads, or hiring salespeople, fix the offer. A Grand Slam Offer maximizes Dream Outcome and Perceived Likelihood of Achievement while minimizing Time Delay and Effort & Sacrifice — becoming a category of one with no comparable alternative.
Goal: 10/10. Score any offer by the 7-row Quick Diagnostic at the end of this file — award ~1.4 points per row answered "yes," rounding to a 0-10 scale. Bands: 9-10 = all/nearly all rows pass (irresistible: 10x perceived value, reversed risk, ethical scarcity, named dollar-valued bonuses, a category-of-one bundle, a MAGIC name); 5-6 = value and market are right but risk, bonuses, or scarcity are missing; <=3 = a commodity priced on cost with no guarantee or reason to act now. Always report the current score and the specific diagnostic rows that must flip to "yes" to reach 10/10.
Core concept: Value = (Dream Outcome x Perceived Likelihood of Achievement) / (Time Delay x Effort & Sacrifice). Maximize the numerator and minimize the denominator to create massive perceived value.
Why it works: People buy outcomes, not products — they weigh the dream result and their confidence in achieving it against how long and hard the path is. When the numerator vastly outweighs the denominator, the offer feels like a no-brainer regardless of price.
Key insights:
Product applications:
| Context | Application | Example |
|---|---|---|
| SaaS | Cut time-to-value | "First dashboard in 5 minutes, not 5 weeks" |
| Agency | Guarantee results to cut risk | "10 qualified leads or you don't pay" |
| Info product | Templates reduce effort | "Fill in the blanks -- no writing from scratch" |
Copy patterns:
test cases passed, vs 21 / 25 without
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