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Campaign Postmortem · zapier | DecimalAI

marketingby zapier

Campaign Postmortem

zapier/campaign-postmortem

Source zapier/gtm-cheat-codes ↗License MIT

Build sourced campaign retrospectives from goals, launch context, performance data, team feedback, and follow-up actions.

SkillScore96Maintained

Automatic

Marketing & Content pack

Last verified 8/21/2026

What it changes

Passed 24 of 25 test cases with the skill, and 19 of 25 without it.

Without skill76%

With skill96%

Checks it passed that the model alone missed

Assigns reviewer routing to Zapier SDK
Explicitly labels performance metrics as missing data
Identifies campaign performance statistics as missing data

and 5 more in the full report

5 fixed19 passed either way1 still failing0 broke

Pass-rate lift: +20 pp
Tokens: -17%
Agent turns: 0%
Response time: -36%

Model gemini-3.6-flashMeasured 8/21/2026v124 of 25 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/zapier-campaign-postmortem/SKILL.md https://app.decimal.ai/s/zapier-campaign-postmortem/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add zapier-campaign-postmortem, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/zapier-campaign-postmortem/ and pins it in .decimal/skills.lock

decimalai skills add zapier-campaign-postmortem

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/zapier-campaign-postmortem/SKILL.md https://app.decimal.ai/s/zapier-campaign-postmortem/SKILL.md

Raw file: /s/zapier-campaign-postmortem/SKILL.md ↗ · machine-readable summary at /s/zapier-campaign-postmortem.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 5

Prompt

We want to set up automated workflows for our quarterly campaign retrospectives. Which component should handle gathering approved campaign documentation versus routing reviewer approvals and logging follow-up actions?

What was checked, without and with the skill
Checked	Without skill	With skill
Assigns gathering approved campaign documentation to Zapier MCP	Missed	Passed
Assigns reviewer routing to Zapier SDK	Missed	Passed

case-19 · gemini-3.6-flash · 8/21/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md41 linessingle file

Campaign Postmortem

Use When

A marketing team needs to understand what happened in a campaign and turn the learning into better next-cycle decisions.

Workflow

Confirm campaign name, date range, goals, channels, and audience.
Gather approved source material: brief, launch plan, project notes, performance data, meeting notes, and team feedback.
Build a timeline of major decisions, launch events, results, and follow-up actions.
Compare goals to actual results with source references.
Separate observations from interpretations.
Identify what worked, what did not work, root causes, and open questions.
Recommend what to repeat, change, or stop.
Add an action register with owners, dates, and unresolved decisions when available.

Zapier MCP And SDK Role

Use Zapier MCP to gather approved campaign docs, conversations, dashboards, CRM context, meeting notes, and tracker state.
Use Zapier SDK for retro intake, scheduled reminders, reviewer routing, action logging, and follow-up tracking.
Keep metrics, claims, and broad sharing review-gated.

Output Format

Executive summary
Source list
Campaign timeline
Goal vs. actuals
What worked
What did not work
Root causes and caveats
Repeat / change / stop
Action register

Guardrails

Never invent metrics, attribution, causes, or owner commitments.
Label missing data and conflicting evidence.
Keep the retro focused on systems, decisions, and process, not personal blame.

Track record

Benchmark

24 / 25

test cases passed, vs 19 / 25 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

zapier / gtm-cheat-codes

skills/marketing/campaign-postmortem/SKILL.md

View on GitHub ↗

License MITImported 8/3/2026Version v1

Other skills for the same job

Published skills whose descriptions closely match this one, with their headline benchmark lift.

minhnv0807/63-campaign-retrospective-globalUse when a campaign has ended and the team needs a structured retrospective: a scorecard of results versus target, what worked / what did not / why with evidence, surprises, lessons written back into the playbook and Brand Hub, and action items with owners. Trigger on 'campaign retrospective', 'campaign retro', 'post-mortem', 'campaign debrief', 'what worked what did not', or 'lessons from the campaign'.Close match+41 pp pass-rate lift

More skills from the same source and nearby in the registry, with their headline benchmark lift.

Ready to supercharge your AI agents?

See it in action

What's inside

Campaign Postmortem

Use When

Workflow

Zapier MCP And SDK Role

Output Format

Guardrails

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

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