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When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
Passed 0 of 23 test cases with the skill, and 23 of 23 without it.
0 fixed19 passed either way3 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
This benchmark measured an earlier version of the skill.
The instructions your model reads when the skill loads.
Generate ideas that fit the product's audience, stage, positioning, resources, and evidence rather than returning an undifferentiated tactic list.
Identify the product, target customer, desired outcome, maturity, geography, business model, current channels, budget, team capacity, existing evidence, brand constraints, and time horizon. Ask only for missing context that materially changes the recommendations.
The detailed tactic catalog is in references/catalog.md. Read it when the user requests broad ideation, channel exploration, or many alternatives. Do not load the full catalog for a narrow channel question.
Choose ideas across a few relevant mechanisms, such as acquisition, activation, retention, referral, expansion, partnerships, community, content, product-led growth, or sales enablement. Exclude tactics that conflict with the product, audience, regulation, consent, or available capacity.
For each shortlisted idea, state:
Compare expected impact, confidence, effort, strategic fit, reversibility, and learning value. Do not fabricate market demand, conversion rates, benchmarks, or channel economics. Verify current platform rules and costs before recommending a spend commitment.
Lead with a small prioritized set, not the entire catalog. Include the rationale, experiment design, metrics, and what the result would teach. Offer the larger option inventory only when it helps the user's decision.
test cases passed, vs 23 / 23 without
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