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Get Started Free →afrexai-conversion-copywriting
Write high-converting copy for any surface — landing pages, emails, ads, sales pages, product descriptions, CTAs, video scripts, and more. Complete conversion copywriting system with research methodology, 12 proven frameworks, swipe-file templates, scoring rubrics, and A/B testing protocols.
Passed 7 of 23 test cases with the skill, and 1 of 23 without it.
6 fixed1 passed either way16 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
The instructions your model reads when the skill loads.
Copy is salesmanship in print. This isn't about writing — it's about selling. Every word earns its place or gets cut.
Rate the copy 1-5 on each dimension. Score < 24 = rewrite needed:
| # | Dimension | Question |
|---|---|---|
| 1 | Clarity | Can a 12-year-old understand the offer in 5 seconds? |
| 2 | Specificity | Are there numbers, timeframes, and concrete outcomes? |
| 3 | Desire | Does the reader WANT the outcome described? |
| 4 | Proof | Is there evidence (testimonials, data, logos, case studies)? |
| 5 | Urgency | Is there a reason to act NOW vs later? |
| 6 | Friction | Are objections addressed before they arise? |
| 7 | Voice | Does it sound like a human, not a corporation? |
| 8 | CTA | Is the next step crystal clear and low-risk? |
Score: /40 — Below 32 = significant opportunity. Below 24 = copy is actively losing money.
Never write a single word until you complete this. Bad research = bad copy, no matter how clever.
The goal: steal your customer's EXACT words and mirror them back.
Sources (ranked by value):
| Source | What to Extract | Where to Find |
|---|---|---|
| Support tickets | Pain language, frustration words | Helpdesk, Intercom, Zendesk |
| Sales call recordings | Objections, "I wish...", buying triggers | Gong, call notes |
| Review sites | Praise patterns, complaint patterns | G2, Capterra, Trustpilot, Amazon |
| Reddit/forums | Unfiltered problems, slang, emotional language | r/[industry], Quora, niche forums |
| Competitor reviews | What competitors fail at (your opportunity) | G2, App Store, Amazon |
test cases passed, vs 1 / 23 without
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