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Apply Jobs to Be Done (JTBD) framework to understand customer motivation through functional, emotional, and social jobs.
Passed 0 of 24 test cases with the skill, and 24 of 24 without it.
0 fixed21 passed either way0 still failing3 broke
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JTBD reframes product strategy around the "job" customers are trying to accomplish. People don't buy products — they "hire" them to make progress in a specific situation. Understanding the job reveals the real competition (which is often not who you think) and unmet needs.
IRON LAW: The Job Is About the Customer's Progress, Not Your Product
"Help me manage my tasks" is a job. "Use our task management app" is not.
The job exists independently of any solution. Your product is ONE way
to fulfill the job — customers can "hire" a spreadsheet, a notebook,
or a whiteboard for the same job.
Define jobs from the CUSTOMER's perspective, never from the product's.
| Dimension | What It Means | Example (morning coffee) |
|---|---|---|
| Functional | The practical task to accomplish | "Get caffeine to be alert for work" |
| Emotional | How they want to feel | "Feel like I'm treating myself, not just surviving" |
| Social | How they want to be perceived | "Show colleagues I have good taste (specialty coffee)" |
Replace user stories with job stories:
When [situation/trigger],
I want to [motivation/job],
so I can [expected outcome].
Example: "When I'm rushing to work and haven't had breakfast, I want a quick energy boost that doesn't feel unhealthy, so I can start my morning focused and not guilty about my diet."
test cases passed, vs 24 / 24 without
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