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Pestel Analysis · getcrew44 | DecimalAI

researchby getcrew44

Pestel Analysis

getcrew44/pestel-analysis

Source getcrew44/crew44 ↗License MIT

Analyze political, economic, social, technological, environmental, and legal forces.

SkillScore82Maintained

Automatic

Product Management pack

Last verified 8/23/2026

What it changes

Passed 18 of 22 test cases with the skill, and 12 of 22 without it.

Without skill55%

With skill82%

Checks it passed that the model alone missed

The overview includes an explicit Date metadata field.
The overview includes an explicit Analyst metadata field.
The summary section uses the heading Strategic Insights Summary.

and 7 more in the full report

7 fixed11 passed either way3 still failing1 broke

Pass-rate lift: +27 pp
Tokens: +83%
Agent turns: 0%
Response time: -14%

Model gemini-3.6-flashMeasured 8/23/2026v118 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/getcrew44-pestel-analysis/SKILL.md https://app.decimal.ai/s/getcrew44-pestel-analysis/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add getcrew44-pestel-analysis, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/getcrew44-pestel-analysis/ and pins it in .decimal/skills.lock

decimalai skills add getcrew44-pestel-analysis

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/getcrew44-pestel-analysis/SKILL.md https://app.decimal.ai/s/getcrew44-pestel-analysis/SKILL.md

Raw file: /s/getcrew44-pestel-analysis/SKILL.md ↗ · machine-readable summary at /s/getcrew44-pestel-analysis.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 7

Prompt

Conduct a macro-environmental assessment for expanding 'PayFlow Pro' (a B2B payment gateway) into Southeast Asia over the next 18 months. Make sure to define the initial scope properly with all standard project details.

What was checked, without and with the skill
Checked	Without skill	With skill
The overview includes an explicit Analyst metadata field.	Missed	Passed
The overview includes an explicit Date metadata field.	Missed	Passed
The overview includes explicit geographic scope and time horizon definitions.	Passed	Passed

case-05 · gemini-3.6-flash · 8/23/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md367 linessingle file

Purpose

Conduct a systematic analysis of macro-environmental factors—Political, Economic, Social, Technological, Environmental, and Legal—that could impact your product or project. Use this to identify external opportunities and threats, inform strategic planning, assess market entry risks, and make data-driven decisions about product direction in the context of broader forces beyond your control.

This is not internal analysis—it's outward-facing assessment of the big-picture forces shaping your product's environment.

Key Concepts

The PESTEL Framework

Originating from Francis Joseph Aguilar's 1967 PEST analysis, PESTEL extends the framework to six categories:

Political: Government policies, stability, trade regulations, taxation
Economic: Growth rates, inflation, exchange rates, consumer spending
Social: Demographics, cultural trends, lifestyle changes, consumer attitudes
Technological: Advancements, R&D, automation, digital transformation
Environmental: Climate change, sustainability, resource scarcity, regulations
Legal: Compliance, IP rights, employment laws, health/safety regulations

Why This Works

Comprehensive: Covers all major external forces affecting your product
Proactive: Identifies threats and opportunities before they become critical
Strategic: Informs long-term planning, not just tactical decisions
Risk management: Highlights vulnerabilities in your product strategy

Anti-Patterns (What This Is NOT)

Not competitive analysis: PESTEL looks at macro factors, not competitors
Not internal analysis: Focuses on external environment, not your company's strengths/weaknesses
Not static: Macro environment changes—reassess regularly

When to Use This

Entering a new market or geography
Strategic planning (annual roadmapping, 3-5 year planning)
Assessing product viability in a changing environment
Risk assessment for new product initiatives
Pitching to execs or investors (shows environmental awareness)

When NOT to Use This

For tactical, short-term decisions (use competitive analysis instead)
When external factors are stable and well-understood
As a substitute for customer research (PESTEL is macro, not micro)

Track record

Benchmark

18 / 22

test cases passed, vs 12 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

getcrew44 / crew44

daemon/internal/presets/defaultcrew/skills/product/pestel-analysis/SKILL.md

View on GitHub ↗

License MITImported 8/3/2026Version v1

Other skills for the same job

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deanpeters/pestel-analysisAnalyze political, economic, social, technological, environmental, and legal forces. Use when external market shifts could materially affect a product, roadmap, or strategy.Close match+22 pp pass-rate lift

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