Loading skill
Install any skill in seconds. Free to start, no credit card required.
Get Started Free →gooseworks-ai/brand-research
Kickoff research for a brand you haven't worked on before — web research, existing-ad analysis from the Meta Ad Library, editorial-grammar profiling, sourced + AI-generated brand assets, hook/CTA libraries, and an ad concept brief. Produces one reusable brand-context pack (brand-summary, visual-identity, competitors, audience, existing-ads, brand-grammar, an asset manifest, and a concept brief) in a single pass.
Passed 9 of 15 test cases with the skill, and 9 of 15 without it.
3 fixed10 passed either way6 still failing3 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 3 test cases the skill fixed. Same model, same prompt, with and without the skill.
When generating the local brand research files for https://www.warbyparker.com, what exact filename must be used for the competitive landscape report?
| Checked | Without skill | With skill |
|---|---|---|
| The competitive landscape file is named competitors.md | Missed | Passed |
The instructions your model reads when the skill loads.
Build a sourced Brand Core that future research, analysis, and creative workflows can reuse without rediscovering the company every time.
The required path is research-only and works with local files. GooseWorks sync, ad imports, and paid asset generation are optional extensions—not prerequisites for a complete result.
website — required canonical company or brand website.focus — optional product, collection, market, or campaign to prioritize.output_dir — optional; defaults to a clearly named local brand folder.depth — quick or full (default full).sync_to_gooseworks — optional, default false.include_existing_ads — optional, default true in full mode.generate_assets — optional paid extension, default false.Create:
brand-core/
summary.md
products.md
audience.md
competitors.md
positioning-and-offers.md
messaging.md
visual-identity.md
sources.md
brand-core.json
Use local paths that work outside GooseWorks. brand-core.json is a structured echo for other agent skills; the Markdown remains the human-readable source of truth.
Open the provided website and confirm the company name, canonical domain, market, and focus product. If the site is inaccessible or the identity remains ambiguous, ask for the minimum clarification instead of researching the wrong entity.
test cases passed, vs 9 / 15 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.