Reference benchmarks for CAC, CPL, ROAS, and payback across channels and segments.
SkillScore95Maintained
Automatic
◆Sales & GTM pack
Last verified 8/23/2026
What it changes
Passed 21 of 22 test cases with the skill, and 20 of 22 without it.
Without skill91%
With skill95%
Checks it passed that the model alone missed
Recommends quarterly updates for strategic benchmarks
Structures the matrix around channel, metric, and segment dimensions
2 fixed19 passed either way0 still failing1 broke
Pass-rate lift
+5 pp
Tokens
+8%
Agent turns
0%
Response time
-3%
Model gemini-3.6-flashMeasured 8/23/2026v121 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 2 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 2
Prompt
Our executive team wants to establish macro-level strategic benchmarks for long-term corporate growth targets. A consultant suggested updating strategic baseline benchmarks weekly. What is the appropriate update cadence for strategic benchmarks?
What was checked, without and with the skill
Checked
Without skill
With skill
Recommends quarterly updates for strategic benchmarks
Missed
Passed
case-02 · gemini-3.6-flash · 8/23/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md25 linessingle file
ROI Benchmark Library Skill
When to Use
Comparing current performance vs historical or industry benchmarks.
Setting guardrails for budgeting, pacing, and campaign approvals.
Equipping finance/marketing leaders with realistic ROI expectations.