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Account Structure — Cau Truc Tai Khoan Ads · minhnv0807 | DecimalAI

minhnv0807/52-account-structure

SkillScore81Maintained

Thiet ke cau truc tai khoan ads: hierarchy campaign/ad set/ad theo objective, naming convention chuan de doc data nhanh, chon CBO/ABO theo giai doan, so luong ad set va creative toi uu, ngan sach toi thieu moi ad set. Kich hoat khi user nhac 'cau truc campaign', 'account structure', 'naming convention', 'setup campaign', 'len camp'.

marketingby minhnv0807

Links this skill to your agents and keeps it current with the author’s updates.

Automatic

Marketing & Content pack

1 · One-time — install the CLI (docs ↗)

pip install decimalai

2 · Get the skill — writes .claude/skills/minhnv0807-52-account-structure/SKILL.md

decimalai skills pull minhnv0807-52-account-structure --out .claude/skills/

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/minhnv0807-52-account-structure/SKILL.md https://app.decimal.ai/s/minhnv0807-52-account-structure/SKILL.md

Raw file: /s/minhnv0807-52-account-structure/SKILL.md ↗ · machine-readable summary at /s/minhnv0807-52-account-structure.json ↗

In productionGlobal

how this skill behaves on real traffic · last 30 days

No production data for this skill yet — usage numbers appear here once agents start running it.

Anonymized aggregate across every org using this skill — proof from real production use, not a demo.

Does this skill help? · Benchmark: with vs. withoutsign in to run this on your agents

26 test cases from the publisher’s eval.yaml · each run twice on gemini-3.6-flash — with the skill injected, then without · last run 26d ago

Yes — +50% lift · at higher cost+72% tokens0% turns81% of whole cases pass with skill (21/26)

Test case	Without → With	Effect	Δ tokens	Δ turns
case-01	✗→✓	▲ Improved	22%	0%
case-02	✗→✓	▲ Improved	68%	0%
case-05	✗→✓	▲ Improved	120%	0%
case-08	✗→✓	▲ Improved	104%	0%
case-14	✗→✓	▲ Improved	79%	0%

Showing 5 of 26 cases

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/10/2026

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

minhnv0807 / ai-business-skills

skills/vi/52-account-structure/SKILL.md

View on GitHub ↗

License MITImported 8/17/2026Version v1

Skill contents

SKILL.md

Account Structure — Cau Truc Tai Khoan Ads

> Cau truc tot = doc data nhanh, toi uu dung cho, scale khong roi. Chay sau 53-tracking-setup (tracking xanh truoc) va sau khi co 51-audience-research + 54-media-plan.

Thu thap thong tin

Doc media plan va audience profile neu da co. Neu thieu, hoi toi da 4 cau:

Platform va objective? Meta / TikTok / Google / Zalo — Lead gen / Conversion / Traffic / Awareness?
So san pham / offer dang chay? Moi offer chinh nen co campaign rieng.
Budget tong thang? (de tinh so ad set toi da nuoi duoc)
Dang o giai doan nao? Testing / Scaling / Maintaining?

Nguyen tac

Cau truc don gian truoc. Khong setup qua nhieu ad set — budget loang, khong ad set nao du data de thoat learning phase.
Naming convention nhat quan tu ngay dau. Ve sau doi rat kho; data cu se khong loc duoc.
1 campaign = 1 objective. Khong tron lead gen va conversion trong cung campaign.
Cold tach khoi retarget. Campaign retarget rieng, message rieng, khong bao gio tron tep.
Khong dung vao ad set dang learning phase. Meta can ~50 conversions/ad set/tuan de thoat learning — moi lan sua lon la reset.

Quy trinh

Buoc 1 — Hierarchy tong quan

Account
├── Campaign 1 — [Objective] — [San pham/Offer] (Cold Testing)
│   ├── Ad Set 1.1 — [Broad]           ├── Ad A (hook 1) / Ad B (hook 2)
│   ├── Ad Set 1.2 — [Interest nhom A] ├── Ad A / Ad B
│   ├── Ad Set 1.3 — [Interest nhom B] ├── Ad A / Ad B
│   └── Ad Set 1.4 — [LAL 1-3%]        └── Ad A / Ad B
├── Campaign 2 — [Objective] — Scale winner (tach rieng khi co winner)
└── Campaign 3 — Retargeting
    └── Ad Set 3.1 — [Warm 7-30 ngay] — creative xu ly objection

Buoc 2 — Naming convention

| Cap | Format | Vi du | |-----|--------|-------| | Campaign | [Platform]_[Objective]_[Product]_[AudienceType]_[MMYY] | META_LEAD_COURSE-A_COLD_0726 | | Ad Set | [Audience]_[Age]_[Gender]_[Placement]_[Budget] | INT-BUSINESS_25-45_ALL_FEED_200K | | Ad | [CreativeType]_[HookType]_[Version] | VID_PAIN_v1, IMG_SOCIAL-PROOF_v2 |

Quy tac: viet HOA, phan cach _, khong dau, khong khoang trang. Ten ad khop voi utm_content (xem 53-tracking-setup) de doi chieu data Ads Manager ↔ GA4.

Buoc 3 — Chon CBO hay ABO

| | ABO (budget o ad set) | CBO (budget o campaign) | |---|----------------------|-------------------------| | Dung khi | Testing — can kiem soat spend deu cho tung tep | Scaling — da co winner, de thuat toan tu phan bo | | Uu diem | Moi ad set chac chan co du data | Toi uu tu dong ve ad set hieu qua nhat | | Rui ro | Phai tu tay tat loser | CBO don tien vao 1 ad set, tep test khac khong duoc chi | | Quy tac | Testing phase mac dinh ABO | Chi chuyen CBO khi ad set da chung minh on dinh |

Buoc 4 — Cau truc theo giai doan

TESTING (tuan 1-2):

1 campaign / objective; 3-5 ad set (broad, interest A, interest B, LAL, retarget nho); 2-3 ad / ad set (test creative + hook).
ABO, budget deu nhau giua cac ad set. Muc tieu: tim winning audience + creative.
Dung ad set CPL > 2x target sau 3 ngay.

SCALING:

Tach winner ra campaign rieng (CBO). Scale +20-30%/lan, khong x2 ngay (chi tiet: 55-scaling-ads).
Giu nguyen winning ad set — khong chinh khi dang scale. Tiep tuc test creative moi song song o campaign testing.

MAINTAINING:

Monitoring daily 15 phut. Refresh creative moi 2-3 tuan. Retargeting chay lien tuc.

Buoc 5 — Budget allocation theo loai campaign

| Loai campaign | % Budget | Muc tieu | |---------------|---------|---------| | Cold — Testing | 30% | Tim winner moi | | Cold — Scaling | 50% | Scale winner | | Retargeting | 15% | Convert warm | | Lookalike | 5% | Mo tep moi tu seed |

Buoc 6 — Budget toi thieu / ad set / ngay

| Platform | Toi thieu | Ly do | |----------|-----------|-------| | Meta Ads | 100-200K VND | Thoat learning phase (~50 conv/tuan) | | TikTok Ads | 150-300K VND | Minimum delivery | | Google Ads | 200-500K VND | Du clicks de toi uu | | Zalo Ads | 50-100K VND | CPM thap hon |

Quy tac kiem tra: budget/ngay cua ad set >= 5x CPL (hoac CPMess) muc tieu. Neu khong du → gop ad set lai, dung chia nho.

Cau truc ket qua

Ten file: account-structure-[ten-san-pham]-[YYYYMMDD].md

markdown
# Account Structure — [San pham] — [Platform]
Giai doan: [Testing/Scaling/Maintaining] · Budget thang: [so]

## 1. So do campaign
[Cay hierarchy day du voi ten theo naming convention]

## 2. Bang ad set
| Campaign | Ad Set (ten chuan) | Audience | Budget/ngay | ABO/CBO | Ads ben trong |

## 3. Naming convention ap dung
| Cap | Format | Vi du thuc te cua project |

## 4. Budget allocation
| Loai campaign | % | So tien/ngay | So tien/thang |

## 5. Checklist truoc launch
- [ ] Pixel fire dung tren landing + thank you page (xem 53-tracking-setup)
- [ ] Conversion event dung (Lead / Purchase), khong duplicate
- [ ] UTM day du tren tat ca link, utm_content khop ten ad
- [ ] Test Event Tool xanh het — CHUA XANH = CHUA CHAY
- [ ] Naming dung format toan bo campaign/ad set/ad
- [ ] Budget/ad set >= 5x CPL target/ngay
- [ ] Exclusion: cold da loai khach mua + warm audience

Loi thuong gap

| Loi | Hau qua | Fix | |-----|---------|-----| | Qua nhieu ad set (>5/campaign khi test) | Budget loang, khong du data | Gop ve 3-5 ad set | | Sua ad set dang learning | Reset learning, CPL nhay loan | Cho thoat learning roi moi sua | | Naming tuy hung | Khong doc duoc data, khong biet camp nao test gi | Ap format chuan, doi ten ngay tu dau | | Tron retarget vao cold | Message sai tep, CPL ao thap | Tach campaign, exclude cheo | | CBO khi dang test | Tien don vao 1 tep, tep khac khong co data | ABO khi test, CBO khi scale |

Lien ket skill

51-audience-research: nguon targeting cho tung ad set.
54-media-plan: tong budget va phan bo kenh truoc khi chia campaign.
53-tracking-setup: bat buoc xanh truoc khi launch.
05-copy-quang-cao: viet copy/creative cho tung ad.
19-ab-test-setup: quy trinh test 1 bien trong cau truc nay.
55-scaling-ads: quy tac tach winner va tang budget.

Checklist chat luong

] Hierarchy ro rang: 1 campaign = 1 objective, cold tach retarget
] Naming convention day du 3 cap, co vi du thuc te cua project
] Chon ABO/CBO dung giai doan (test = ABO, scale = CBO)
] So ad set 3-5 khi test, moi ad set 2-3 ad
] Budget/ad set >= muc toi thieu cua platform va >= 5x CPL target
] Budget allocation theo 30/50/15/5 (hoac ghi ro ly do lech)
] Checklist truoc launch co muc tracking verify xanh

Illustrative Want to see what minhnv0807/52-account-structure would put in front of your model? Preview the rendered body and check its trigger phrases — no LLM call, no signup.

Latest benchmark · publisher runVerified

9/2/2026, 07:17 UTC · 26 cases

Lift

+50%

81% vs 31%

Agent turns

1.0 vs 1.0

Tokens

+72%

4,907.81 vs 2,850.5

fail → pass · 13pass → pass · 8fail → fail · 5

Per-case results (26)

Case	Status	Duration (ms)			Turns			Tokens			Tool calls
Case	Status	Without	With	Δ	Without	With	Δ	Without	With	Δ	Without	With	Δ
case-01 I am launching Meta Ads for a new online English course next month with a total testing budget of 30,000,000 VND aimed at lead generation. Could you build a complete ad account structure plan for me? Please provide the output as a markdown document that includes a visual campaign hierarchy diagram, a full ad set breakdown table, our project-specific naming conventions across hierarchy levels, a budget allocation table, and a pre-launch verification checklist.	fail→pass	34,119	26,918	-21%	1	1	0%	5,492	6,691	+22%	0	0	—
case-11 We launched a cold testing ad set for our software course on Meta Ads with a target CPL of 100,000 VND. After 3 days, the ad set has generated leads at a CPL of 230,000 VND. What action should be taken on this ad set according to performance rules?	pass→pass	13,045	9,708	-26%	1	1	0%	2,291	3,782	+65%	0	0	—
case-02 We run advertising for a skincare brand on TikTok Ads with a 100M VND monthly budget for purchase conversions, currently moving between testing initial hooks and scaling top performers. Please create a standardized account structure strategy for us in markdown format. The report needs to cover the campaign tree architecture, an ad set configuration table, actual naming convention examples for our account, daily and monthly budget distribution breakdowns, and an actionable quality check list before launching.	fail→pass	26,501	27,540	+4%	1	1	0%	4,611	7,769	+68%	0	0	—
case-03 Our team needs a structured ad account architecture for a real estate lead generation campaign on Meta Ads with a 60,000,000 VND monthly spend. Please map out a full account design in markdown format. Specify the account tree structure, an ad set breakdown table, tier-by-tier naming convention formulas with concrete project examples, budget split tables, and a launch-readiness checklist.	fail→fail	33,071	23,359	-29%	1	1	0%	6,226	7,245	+16%	0	0	—
case-04 We are setting up Meta Ads for a retail shoe store 'KicksVN'. Our team wants to create a single campaign that handles both lead generation registration forms and direct purchase web conversions to save budget and simplify reporting. How should we structure this Meta Ads campaign?	pass→pass	14,113	17,831	+26%	1	1	0%	2,362	5,391	+128%	0	0	—
case-05 For our fitness app 'FitLife', we plan to put cold broad audiences and website visitors from the last 30 days into the same Meta ad set so that the algorithm can automatically shift budget to whichever segment performs best. How should this audience structure be designed?	fail→pass	15,123	19,206	+27%	1	1	0%	2,525	5,565	+120%	0	0	—
case-06 We are launching a new testing campaign for SaaS product 'CloudDesk' on Meta Ads with 4 different interest ad sets. Should we enable Campaign Budget Optimization (CBO) right away during this testing phase so Meta automatically distributes money to the best set?	pass→pass	11,962	13,875	+16%	1	1	0%	1,931	4,659	+141%	0	0	—
case-07 For our online jewelry store 'GemsArt', we want to test 12 different interest ad sets simultaneously inside a single testing campaign on a budget of 15,000,000 VND/month. What ad set density should we implement in our testing campaign?	pass→pass	16,242	17,852	+10%	1	1	0%	2,760	5,688	+106%	0	0	—
case-08 Our coffee brand 'BeanCraft' has a target CPL of 30,000 VND for Meta lead ads. We want to run 4 test ad sets with a daily budget of 50,000 VND per ad set. Is this budget per ad set sufficient, or what daily threshold must be met?	fail→pass	12,582	13,835	+10%	1	1	0%	2,390	4,873	+104%	0	0	—
case-09 Our Meta ad set for language app 'LingoPro' is currently in the Learning Phase (15 conversions out of 50). The cost per lead is slightly high today, so we want to change the target age range and tweak the copy text right now. How should we manage this ad set during learning?	pass→pass	12,408	13,745	+11%	1	1	0%	2,020	4,513	+123%	0	0	—
case-10 When defining naming conventions and tracking parameters for our e-commerce brand 'UrbanTrend', how should the utm_content URL parameter be populated relative to our ad creative naming convention?	pass→pass	14,712	14,131	-4%	1	1	0%	2,555	4,630	+81%	0	0	—
case-12 In our Meta Ads account for cosmetic brand 'GlowSkin', Ad Set 1.2 (Interest Skincare) has shown stable high conversions at a low CPL for 7 days in our ABO testing campaign. Should we increase its budget directly within the test campaign or restructure it?	pass→pass	13,410	13,639	+2%	1	1	0%	2,126	4,074	+92%	0	0	—
case-13 Can you specify the exact naming format and rules for individual Ad Creatives for an upcoming online course campaign 'PythonPro' on Meta Ads?	fail→fail	14,150	14,296	+1%	1	1	0%	2,441	4,694	+92%	0	0	—
case-14 Provide the standard campaign-level naming convention formula and an example for a Meta Ads lead generation campaign for home decor brand 'DecorHome' launched in August 2026.	fail→pass	8,794	3,678	-58%	1	1	0%	1,592	2,855	+79%	0	0	—
case-15 Define the standard ad set naming convention formula for an interest-targeted ad set for organic food brand 'BioClean' targeting females aged 25-40 on Meta Feed with a 200k daily budget.	fail→pass	9,318	6,729	-28%	1	1	0%	1,730	3,494	+102%	0	0	—
case-16 We have a total monthly marketing budget of 200,000,000 VND for our online fashion store 'StyleHub'. How should this monthly budget be percentage-allocated across different campaign types?	fail→pass	18,982	17,804	-6%	1	1	0%	3,624	5,503	+52%	0	0	—
case-17 We are launching lead generation ads on TikTok Ads for our online fitness coaching program 'FitTikTok'. What is the minimum daily budget requirement per ad set on TikTok Ads according to ad set budget guidelines?	fail→pass	6,027	7,385	+23%	1	1	0%	880	3,440	+291%	0	0	—
case-18 Our company 'TechPro' is setting up Google Ads campaigns for software downloads. What minimum daily ad set/ad group budget threshold should be set for Google Ads to ensure sufficient clicks for optimization?	fail→pass	11,162	10,198	-9%	1	1	0%	2,113	3,918	+85%	0	0	—
case-19 We are advertising a local clinic service 'HealthCare' on Zalo Ads. What daily minimum budget per ad set is recommended for Zalo Ads?	fail→pass	10,043	9,442	-6%	1	1	0%	1,837	3,867	+111%	0	0	—
case-20 When reviewing our pre-launch checklist for a cold acquisition Meta Ads campaign for subscription box 'SnackBox', what specific audience exclusion settings must be verified before pushing the campaign live?	pass→pass	14,658	11,719	-20%	1	1	0%	2,341	4,136	+77%	0	0	—
case-21 We are generating the account structure specification report for a supplement product called 'AnNhien'. What exact filename format should be used when saving this markdown deliverable?	fail→pass	6,423	2,266	-65%	1	1	0%	1,083	2,565	+137%	0	0	—
case-22 Our Meta Ads account for e-learning app 'SkillUp' is currently in the Maintaining phase. How often should creative assets be refreshed to prevent ad fatigue during this phase?	fail→pass	12,894	11,152	-14%	1	1	0%	2,098	4,074	+94%	0	0	—
case-23 We are creating test ad sets for a handbag brand 'LuxeBags' on Meta Ads. How many ad variations should be placed inside each ad set during the cold testing stage?	fail→pass	10,749	11,494	+7%	1	1	0%	1,716	4,132	+141%	0	0	—
case-24 We are preparing ads for our supplement brand 'VitaGlow'. Could you write 5 engaging video ad scripts with viral hook options and body text for our upcoming Meta promo?	fail→fail	27,955	31,390	+12%	1	1	0%	4,652	7,483	+61%	0	0	—
case-25 We need technical assistance setting up Meta Pixel purchase tracking via Google Tag Manager custom HTML tags for our e-commerce store 'FashionX'. Can you write the GTM custom JavaScript snippet to trigger on the purchase thank-you page?	fail→fail	13,006	14,985	+15%	1	1	0%	2,468	5,002	+103%	0	0	—
case-26 We are launching a B2B SaaS software called 'TaskFlow' with a $500,000 annual marketing budget. Can you build a multi-channel financial media plan that calculates monthly LTV, CAC payback periods, and ROI forecast formulas across Google, LinkedIn, and Meta?	fail→fail	37,655	28,383	-25%	1	1	0%	8,249	7,560	-8%	0	0	—

These cases were also screened by the skill’s intent / safety pass.See the Trust review ↗Reproduce this benchmark in Colab ↗

How this skill was measured

DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 26 cases were attempted. The headline lift of +50 percentage points is the difference between those two pass rates over the 26 comparable cases.

Model measured: gemini-3.6-flash
Graded by: gemini-3.6-flash
Grading method: judged
Verification: verified
Pass rate without the skill: 30.8%
Pass rate with the skill: 80.8%
Cases attempted: 26
Cases counted toward lift: 26
Cases that regressed: 0
Skill version measured: v1
Run completed: 9/2/2026, 07:17 UTC

Measured example — same prompt, with vs. without the skill · from the benchmark run · case case-01

Prompt

I am launching Meta Ads for a new online English course next month with a total testing budget of 30,000,000 VND aimed at lead generation. Could you build a complete ad account structure plan for me? Please provide the output as a markdown document that includes a visual campaign hierarchy diagram, a full ad set breakdown table, our project-specific naming conventions across hierarchy levels, a budget allocation table, and a pre-launch verification checklist.

Without the skill loaded, the model failed this case. With it loaded, the same prompt on the same model passed. This is one improved case from the latest verified run; every case, including any that regressed, is in the table above.

Show both answers

SkillScore blends 4 signals1 of 4 complete

BenchmarkPass rate WITH skill on a verified run81

Live evalNeeds ≥10 evaluated traces in 30 days

AI ratingNeeds ≥10 rated traces

AdoptionNeeds ≥10 serves across ≥2 orgs in 30 days

Efficiency · separate axis (at equal correctness)+0% turns+101% tokens

Shown for transparency; not credited unless a verified run shows no correctness regression.

Backed by 1 of 4 signals — each added signal makes the score more robust.

Verified on gemini-3.6-flash · re-tested 25 days ago

Other measured skills in the registry, with their headline benchmark lift.