Ready to supercharge your AI agents?

Install any skill in seconds. Free to start, no credit card required.

E-Commerce PPC Strategy Planner 📊 · nexscope-ai | DecimalAI

marketingby nexscope-ai

E-Commerce PPC Strategy Planner 📊

nexscope-ai/ecommerce-ppc-strategy-planner

Source nexscope-ai/ecommerce-skills ↗License MIT

Cross-platform PPC strategy planner for ecommerce businesses. Analyzes your product and margins, recommends the right advertising platforms (Google Ads, Meta Ads, TikTok Ads), calculates ROAS targets, allocates budget across channels, and generates platform-specific campaign briefs with ad copy and creative direction. Two modes: (A) Build — design a multi-platform ad strategy from scratch, (B) Optimize — audit existing cross-platform campaigns and reallocate budget. Works for Shopify, WooCommerc

SkillScore64Maintained

Automatic

Marketing & Content pack

Last verified 8/19/2026

What it changes

Passed 14 of 22 test cases with the skill, and 8 of 22 without it.

Without skill36%

With skill64%

Checks it passed that the model alone missed

Limits Meta ad headlines to 40 characters or fewer.
Limits TikTok ad captions to 100 characters or fewer.
Designates TikTok Ads as the primary advertising channel.

and 3 more in the full report

6 fixed8 passed either way8 still failing0 broke

Pass-rate lift: +27 pp
Tokens: +214%
Agent turns: 0%
Response time: +4%

Model gemini-3.6-flashMeasured 8/19/2026v114 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/nexscope-ai-ecommerce-ppc-strategy-planner/SKILL.md https://app.decimal.ai/s/nexscope-ai-ecommerce-ppc-strategy-planner/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add nexscope-ai-ecommerce-ppc-strategy-planner, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/nexscope-ai-ecommerce-ppc-strategy-planner/ and pins it in .decimal/skills.lock

decimalai skills add nexscope-ai-ecommerce-ppc-strategy-planner

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/nexscope-ai-ecommerce-ppc-strategy-planner/SKILL.md https://app.decimal.ai/s/nexscope-ai-ecommerce-ppc-strategy-planner/SKILL.md

Raw file: /s/nexscope-ai-ecommerce-ppc-strategy-planner/SKILL.md ↗ · machine-readable summary at /s/nexscope-ai-ecommerce-ppc-strategy-planner.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 6 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 6

Prompt

I am preparing to start advertising my custom pet portrait business ($50 price, $10 cost, $2,000 monthly budget). What follow-up details do you need before building the strategy?

What was checked, without and with the skill
Checked	Without skill	With skill
Lists buyer behavior categories including search, visual, and demo.	Missed	Passed

case-17 · gemini-3.6-flash · 8/19/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md527 linessingle file

E-Commerce PPC Strategy Planner 📊

Plan your cross-platform advertising strategy: which platforms to use, how much to spend on each, and what campaigns to run. Generates actionable briefs for Google Ads, Meta Ads, and TikTok Ads — with ad copy and creative direction included.

Installation

npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g

Two Modes

Mode	When to Use	Input	Output
A — Build	Starting ads for the first time	Product info + budget + margins	Platform recommendation + budget split + campaign briefs + ad copy
B — Optimize	Running ads but want better results	Per-platform ROAS/CPA data	Cross-platform audit + budget reallocation + optimization actions

Capabilities

ROAS financial framework: Calculate break-even ROAS, target ROAS, and max CPA from product margins — the foundation for all platform decisions
Platform recommendation: Match your product type to the right ad channels (search-intent → Google, visual/impulse → Meta, demo/novelty → TikTok)
Cross-platform budget allocation: Split budget across channels based on expected ROAS and funnel stage
Google Ads brief: Shopping, Search, and Performance Max campaign structures with keyword direction
Meta Ads brief: Audience targeting, ad set structure, and creative hooks for Facebook + Instagram
TikTok Ads brief: Video hook concepts, Spark Ads strategy, and audience targeting
Ad copy generation: Headlines, descriptions, and CTAs for each platform
Creative brief: Image/video specs, style direction, hook angles (not actual image/video creation)
Cross-platform audit: Compare ROAS/CPA across channels and identify where to shift budget

Usage Examples

Mode A — Build New Strategy

I sell handmade candles on Shopify. Price $34, cost $8. Monthly ad budget $2,000. Help me plan which platforms to advertise on.

I'm launching a fitness resistance band set, $29.99, 60% margin. $5,000/month budget. Where should I advertise and how much on each platform?

Track record

Benchmark

14 / 22

test cases passed, vs 8 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

nexscope-ai / ecommerce-skills

ecommerce-ppc-strategy-planner/SKILL.md

View on GitHub ↗

License MITImported 8/3/2026Version v1

Other skills for the same job

Published skills whose descriptions closely match this one, with their headline benchmark lift.

More skills from the same source and nearby in the registry, with their headline benchmark lift.

Ready to supercharge your AI agents?

See it in action

What's inside

E-Commerce PPC Strategy Planner 📊

Installation

Two Modes

Capabilities

Usage Examples

Mode A — Build New Strategy

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

Related skills