Loading skill
Install any skill in seconds. Free to start, no credit card required.
Get Started Free →wondelai/made-to-stick
Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories).
Passed 16 of 22 test cases with the skill, and 15 of 22 without it.
and 1 more in the full report
3 fixed13 passed either way4 still failing2 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 3 test cases the skill fixed. Same model, same prompt, with and without the skill.
We have a complex B2B workflow management tool that offers 15 major features including task scheduling, automated invoicing, automated client onboarding, timesheet tracking, and vendor portals. Our marketing lead wants a 3-paragraph hero headline listing all 15 features so prospects don't miss anything. How should we distill this hero section?
| Checked | Without skill | With skill |
|---|---|---|
| The response advises focusing on a single core outcome rather than listing all 15 features. | Passed | Passed |
| The response recommends identifying the single Commander's Intent for the messaging. | Missed | Passed |
The instructions your model reads when the skill loads.
A framework for crafting ideas and messages that are understood, remembered, and drive lasting action. Based on decades of research into why some ideas survive and others die.
The Curse of Knowledge is the single greatest barrier to effective communication. Once we know something, we can't imagine not knowing it—which makes us bad at explaining our ideas to others. Sticky ideas aren't born, they're made: the SUCCESs framework provides six principles that make any idea more memorable and impactful.
Goal: 10/10. Score any messaging (copy, presentations, campaigns, onboarding) by running the Quick Diagnostic: rate each of the six traits 1-10, then map the 6-60 total to a band (50-60 = 9-10, extremely sticky; 35-49 = 7-8, strong; 20-34 = 4-6, forgettable; below 20 = ≤3, won't stick). Always state the current score, which traits scored lowest, and the specific fix from the diagnostic's Fix column.
Simple · Unexpected · Concrete · Credible · Emotional · Stories
Not a checklist—a toolkit. Not every sticky idea uses all six, but the stickiest ideas tend to use most of them—don't force all six onto a message that only needs two.
Core concept: Find the core of the idea and share it compactly. Simple ≠ dumbed down—it means ruthless prioritization: "if you say three things, you say nothing."
The Commander's Intent: if everything else goes wrong, what ONE thing must we accomplish? For messaging: if people remember ONE thing about your product, what should it be? The inverted pyramid: lead with the most important thing; readers who stop anywhere still got the core.
Techniques for simplicity:
| Technique | How It Works | Example |
|---|---|---|
| Core message | Strip to the essential | Southwest: "THE low-fare airline" |
| Analogy | Explain new via known | "It's like Uber for dog walking" |
| Generative | Core idea that generates behavior | "Names, names, names" (local newspaper motto) |
Application to product messaging:
| Before (Complex) | After (Simple) |
|---|---|
| "AI-powered, cloud-native customer engagement platform with omnichannel capabilities" | "Talk to all your customers in one place" |
| "We leverage machine learning algorithms to optimize conversion funnels" | "We find why visitors don't buy and fix it" |
| "Enterprise-grade project management with Gantt charts, resource allocation..." | "The simplest way to manage projects" |
test cases passed, vs 15 / 22 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.