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Optimize digital advertising campaigns across Google Ads, Meta Ads, and LINE LAP including bidding strategies, audience targeting, creative testing, and ROAS optimization.
Passed 19 of 22 test cases with the skill, and 16 of 22 without it.
3 fixed16 passed either way3 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 3 test cases the skill fixed. Same model, same prompt, with and without the skill.
We are launching a health supplement aimed at Taiwanese adults aged 50+ with a monthly ad budget of NT$100,000. Our team suggests spending the entire budget on TikTok short-form video ads because the CPC is cheap (NT$2-5). What platform strategy should we adopt instead?
| Checked | Without skill | With skill |
|---|---|---|
| Recommends adding LINE LAP to reach mature demographic segments in Taiwan. | Passed | Passed |
| Identifies LINE LAP as having 95% user penetration in Taiwan. | Missed | Passed |
The instructions your model reads when the skill loads.
IRON LAW: Optimize for the Business Metric, Not the Ad Metric
High CTR with low conversion = wasted clicks (attracting curiosity, not buyers).
Low CPC with no sales = cheap traffic that doesn't convert.
The only metrics that matter: CPA (Cost Per Acquisition), ROAS (Return On Ad Spend),
and ultimately: profit per ad dollar. Optimize the funnel, not the ad.
| Platform | Best For | Audience | Avg CPC (Taiwan) | Targeting Strength |
|---|---|---|---|---|
| Google Search | High-intent queries, direct response | Active searchers | NT$5-30 | Keyword intent (strongest) |
| Google Display | Awareness, retargeting, broad reach | Passive browsing | NT$1-5 | Contextual, audience |
| Meta (FB/IG) | Social discovery, visual products, lookalike | Social users | NT$3-15 | Interest, behavior, lookalike |
| LINE LAP | Taiwan-specific, broad reach | LINE users (95% Taiwan) | NT$3-20 | Demographics, interests |
| YouTube | Video branding, consideration | Video viewers | NT$1-5 (CPV) | Intent, affinity, in-market |
| TikTok | Gen Z, viral products, short-form video | Young demographic | NT$2-10 | Interest, behavior |
| Strategy | How It Works | When to Use |
|---|---|---|
| Manual CPC | You set max CPC | Learning phase, small budgets, full control |
| Target CPA | Algorithm optimizes for target cost per acquisition | 30+ conversions/month, known CPA target |
| Target ROAS | Algorithm optimizes for target return on ad spend | E-commerce, known revenue per conversion |
| Maximize Conversions | Spend full budget to get max conversions | Growth phase, less concerned about CPA |
| Maximize Clicks | Most clicks for budget | Traffic campaigns, awareness |
Phase 1: Audit Current Performance
test cases passed, vs 16 / 22 without
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