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Launch Positioning Builder · gooseworks-ai | DecimalAI

marketingby gooseworks-ai

Launch Positioning Builder

gooseworks-ai/launch-positioning-builder

Source gooseworks-ai/goose-skills ↗License MIT

Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and proof points. Chains web research, competitor site analysis, and review mining to produce a positioning doc ready for website copy and sales deck use.

SkillScore77Maintained

Automatic

Marketing & Content pack

Last verified 8/16/2026

What it changes

Passed 14 of 18 test cases with the skill, and 11 of 18 without it.

Without skill64%

With skill77%

Checks it passed that the model alone missed

Homepage hero copy and initial sales deck slides are assigned highest priority (P0) deployment status
The default file output uses the filename pattern positioning-[YYYY-MM-DD].md with the current date formatted
The document contains a dedicated section titled 'What We're NOT Saying' listing messaging and target segment guardrails

and 1 more in the full report

4 fixed13 passed either way4 still failing1 broke

Pass-rate lift: +14 pp
Tokens: +83%
Agent turns: 0%
Response time: -9%

Model gemini-3.6-flashMeasured 8/16/2026v117 of 22 cases passed with skill · 18 comparable

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/gooseworks-ai-launch-positioning-builder/SKILL.md https://app.decimal.ai/s/gooseworks-ai-launch-positioning-builder/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add gooseworks-ai-launch-positioning-builder, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/gooseworks-ai-launch-positioning-builder/ and pins it in .decimal/skills.lock

decimalai skills add gooseworks-ai-launch-positioning-builder

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/gooseworks-ai-launch-positioning-builder/SKILL.md https://app.decimal.ai/s/gooseworks-ai-launch-positioning-builder/SKILL.md

Raw file: /s/gooseworks-ai-launch-positioning-builder/SKILL.md ↗ · machine-readable summary at /s/gooseworks-ai-launch-positioning-builder.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 4

Prompt

We are establishing product positioning for VectorDB, an enterprise vector database competing against Pinecone and Weaviate. We have not specified an output file path—what exact default filename pattern should be used when writing the markdown output to disk?

What was checked, without and with the skill
Checked	Without skill	With skill
The default file output uses the filename pattern positioning-[YYYY-MM-DD].md with the current date formatted	Missed	Passed

case-07 · gemini-3.6-flash · 8/16/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md250 linessingle file

Launch Positioning Builder

Research the competitive landscape and produce a complete positioning document — category definition, differentiation claims, value props, proof points, and messaging hierarchy. Output is directly usable in website copy, sales decks, and investor materials.

Built for: First PMM hire at a seed/Series A startup, or a founder wearing the product marketing hat. The output should be opinionated, not a generic template.

When to Use

"Help me position [product] against [competitors]"
"We need a positioning doc before our launch"
"How should we differentiate from [competitor]?"
"Rewrite our positioning — it's too generic"
"What category should we create or own?"

Phase 0: Intake

Product name + URL — What are you positioning?
One-sentence pitch — How do you describe what you do today?
Top 2-3 competitors — Names + URLs. Who does your buyer compare you to?
ICP — Title, company type, stage (e.g., "Head of Growth at Series A B2B SaaS")
Key differentiators — What do you believe makes you different? (even if not yet articulated)
Existing proof points — Customer wins, metrics, logos, quotes (anything you have)
Positioning trigger — Why now? (new launch, competitive pressure, rebrand, entering new segment)

Phase 1: Competitive Landscape Research

1A: Competitor Website Analysis

For each competitor, research and extract:

Search: "[competitor name]" site:[competitor-url]
Search: "[competitor name]" positioning OR "we help" OR "the only"
Fetch: competitor homepage, pricing page, about page

Extract from each competitor:

Tagline / hero copy — their primary claim
Category language — what category do they put themselves in?
Key differentiators — what do they emphasize?

Track record

Benchmark

14 / 18

test cases passed, vs 11 / 18 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

gooseworks-ai / goose-skills

skills/brand/composites/launch-positioning-builder/SKILL.md

View on GitHub ↗

License MITImported 8/3/2026Version v1

More skills from the same source and nearby in the registry, with their headline benchmark lift.

Ready to supercharge your AI agents?

See it in action

What's inside

Launch Positioning Builder

When to Use

Phase 0: Intake

Phase 1: Competitive Landscape Research

1A: Competitor Website Analysis

Track record

Benchmark

Adoption

SkillSafety

Source

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