Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine questions, and win/loss themes. Chains web research, review mining, and ad intelligence.
SkillScore68Maintained
Automatic
◆Sales & GTM pack
Last verified 8/16/2026
What it changes
Passed 13 of 19 test cases with the skill, and 10 of 19 without it.
Without skill50%
With skill68%
Checks it passed that the model alone missed
Defines specific deal profiles outlining when we win and when we lose.
Extracts social proof elements such as customer logos, metrics, and case study quotes.
Identifies the competitor's primary hero claim, category placement, and target audience.
and 4 more in the full report
5 fixed10 passed either way6 still failing1 broke
Pass-rate lift
+18 pp
Tokens
+70%
Agent turns
0%
Response time
-24%
Model gemini-3.6-flashMeasured 8/16/2026v115 of 22 cases passed with skill · 19 comparable
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 5
Prompt
What fields must be present in the Competitor Overview table for SaaS rival CloudMetrics in our battlecard template?
What was checked, without and with the skill
Checked
Without skill
With skill
Includes overview table attributes for founded year, funding stage, headcount estimate, target market, pricing model, and category positioning.
Missed
Passed
case-15 · gemini-3.6-flash · 8/16/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md282 linessingle file
Battlecard Generator
Research a competitor from every public angle — website, reviews, ads, social, pricing — and produce a structured sales battlecard. The output is what a rep opens 5 minutes before a competitive deal.
Built for: PMMs building competitive programs without a dedicated competitive intel team. The battlecard should be opinionated, not a neutral feature comparison.
When to Use
"Build a battlecard against [competitor]"
"We keep losing deals to [competitor] — help me understand why"
"What are [competitor]'s weaknesses we can exploit?"
"Prep the sales team for competitive deals against [competitor]"
"Research [competitor] and give me competitive positioning"
Phase 0: Intake
Your product name + URL
Competitor name + URL — One competitor per battlecard (focused > broad)
Deal context — Where do you compete? (same ICP, upmarket/downmarket, different use case?)
Known win/loss signals — Any patterns from deals you've won or lost against them?
Sales team size — Are reps technical or business-focused? (affects language level)
Existing positioning — Your one-line positioning vs this competitor (if any)
Phase 1: Competitor Research
1A: Website & Messaging Analysis
Fetch: [competitor] homepage, pricing page, about page, product page
Search: "[competitor]" "we help" OR "the only" OR "unlike"
Search: "[competitor]" case study OR customer story
Extract:
Hero claim — their primary positioning
Category — what category do they place themselves in?
Target audience — who do they say they serve?
Key features emphasized — what do they lead with?
Social proof — customer logos, metrics, quotes
Pricing structure — plans, pricing model, enterprise vs self-serve
Create a competitive sales battlecard for any competitor. Use when asked to build a battlecard, competitive comparison, sales cheat sheet, or objection handling guide for a specific competitor. Produces a one-page battlecard with positioning, differentiators, objection responses, and landmines.