See it in action
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
PromptWhat is the final phase of the 5-step journey mapping framework, and what must be produced in it?
What was checked, without and with the skill| Checked | Without skill | With skill |
|---|
| The response identifies Action Linking as the final framework phase. | Missed | Passed |
|---|
| The response specifies linking gaps to initiatives, success metrics, and measurement plans. | Passed | Passed |
|---|
What's inside
The instructions your model reads when the skill loads.
SKILL.md25 linessingle file
Journey Mapping Toolkit Skill
When to Use
- Kicking off new persona journeys or refreshing existing ones.
- Preparing workshops with stakeholders across marketing, product, CS, and sales.
- Auditing journey artifacts for consistency and completeness.
Framework
- Preparation – collect VOC findings, telemetry, and existing documentation; define scope, persona, and goals.
- Stage Definition – align on lifecycle stages, success metrics, and ownership.
- Touchpoint Mapping – capture channels, emotions, expectations, and supporting systems.
- Gap Identification – document friction points, root causes, and opportunities.
- Action Linking – connect gaps to initiatives, success metrics, and measurement plans.
Templates
- Journey storyboard canvas (stage, touchpoint, emotion, KPI, owner).
- Persona one-pager with goals, pains, and preferred channels.
- Gap log sheet (issue, impact, evidence, owner, next step).
Tips
- Keep sessions interactive with pre-read data and live polling.
- Include frontline voices (support, sales, CSMs) for real-world context.
- Version control maps so improvements are traceable over time.
Track record
Benchmark
17 / 25
test cases passed, vs 11 / 25 without
Adoption
- Users
- 0
- Times used
- 0
Safety and source details
SkillSafety
✓ 3 of 3 passed✓Code scan15 of 15 checks clean
0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026
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✓IntentSafe
LLM judge · does the skill do what it claims
✓ContentClean
LLM judge · policy & harmful-content review
Source
Importedgtmagents / gtm-agents
plugins/customer-journey-orchestration/skills/journey-mapping/SKILL.md
View on GitHub ↗License Apache-2.0Imported 8/3/2026Version v1