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Campaign Asset List (Global) · minhnv0807 | DecimalAI

minhnv0807/41-campaign-asset-list-global

SkillScore91Maintained

Use when the user needs the full list of design assets a campaign requires before anyone opens a design tool: asset type, dimensions, channel, quantity, priority, owner, deadline, status. Deadlines are set backward from launch day on a T-14 to D+1 designer timeline. Trigger on 'campaign asset list', 'asset list', 'design checklist for campaign', 'what does the designer need', 'list the design files', 'creative asset list', or 'asset plan'.

marketingby minhnv0807

Links this skill to your agents and keeps it current with the author’s updates.

Automatic

Marketing & Content pack

1 · One-time — install the CLI (docs ↗)

pip install decimalai

2 · Get the skill — writes .claude/skills/minhnv0807-41-campaign-asset-list-global/SKILL.md

decimalai skills pull minhnv0807-41-campaign-asset-list-global --out .claude/skills/

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/minhnv0807-41-campaign-asset-list-global/SKILL.md https://app.decimal.ai/s/minhnv0807-41-campaign-asset-list-global/SKILL.md

Raw file: /s/minhnv0807-41-campaign-asset-list-global/SKILL.md ↗ · machine-readable summary at /s/minhnv0807-41-campaign-asset-list-global.json ↗

In productionGlobal

how this skill behaves on real traffic · last 30 days

No production data for this skill yet — usage numbers appear here once agents start running it.

Anonymized aggregate across every org using this skill — proof from real production use, not a demo.

Does this skill help? · Benchmark: with vs. withoutsign in to run this on your agents

22 test cases from the publisher’s eval.yaml · each run twice on gemini-3.6-flash — with the skill injected, then without · last run 26d ago

Yes — +64% lift · at higher cost+67% tokens0% turns91% of whole cases pass with skill (20/22)

Test case	Without → With	Effect	Δ tokens	Δ turns
case-03	✗→✓	▲ Improved	13%	0%
case-01	✗→✓	▲ Improved	-1%	0%
case-02	✗→✓	▲ Improved	18%	0%
case-04	✗→✓	▲ Improved	132%	0%
case-06	✗→✓	▲ Improved	56%	0%

Showing 5 of 22 cases

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/10/2026

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

minhnv0807 / ai-business-skills

skills/en/41-campaign-asset-list-global/SKILL.md

View on GitHub ↗

License MITImported 8/17/2026Version v1

Skill contents

SKILL.md

Campaign Asset List (Global)

The first step of design production: list every asset the campaign needs before opening any design tool. Read the campaign brief from 02-campaign-brief-global first; if there is no brief yet, run that skill before this one.

Information gathering

Read .agents/product-marketing-context-global.md and the campaign brief if available. If information is missing, ask up to 4 questions:

Campaign name, primary objective, and launch date? Lead, sale, or awareness — plus the confirmed launch date, which anchors every backward deadline.
Which channels? Meta Ads, TikTok Ads, Google/YouTube, LinkedIn, Pinterest, email (Klaviyo/Mailchimp/HubSpot), landing page — is organic running in parallel?
Which formats? Video ads or static only? Any UGC or creator content in the mix?
Who owns delivery? Which designer takes the work, and does a brand guideline exist? If not, run 46-brand-guideline-global first.

Principles

List first, tool second. Build the list before opening Canva, Figma, or Adobe Express.
Every asset has a dated deadline. "As soon as possible" is not a deadline.
Every funnel stage needs its own creative. TOFU, MOFU, and BOFU must not share one asset.
A missing asset on launch day is a planning failure, not a design failure. Every gap traces back to an incomplete list.
Status is updated in this file in real time so the lead can track progress without asking.
Ask when the brief is thin. Never guess the missing input.

Workflow

1. Map channels and formats

From the campaign brief, list every channel that will run and the formats each one needs: single image, carousel, story/reel, in-feed video, email banner, landing page section, organic post.

2. Map assets to the funnel

| Stage | Creative job | Example assets | |-------|--------------|----------------| | TOFU | Stop the scroll, name the pain, build awareness | Single-image hook, video thumbnail, teaser post | | MOFU | Build trust, explain, show proof | Value carousel, story series, case-study banner | | BOFU | Close the conversion, make the offer explicit | Retargeting static, end-card CTA, landing page hero |

3. Set deadlines backward from launch

| Complexity | Example assets | Deadline | |------------|----------------|----------| | Concept MVP (approved before full production) | Rough layout, draft concept | Launch - 7 days | | Complex | Landing page, video, video thumbnail | Launch - 5 days | | Medium | Carousel, full banner size set | Launch - 3 days | | Fast | Static post, story | Launch - 1 day |

4. Assign owner, priority, and status

Every row carries an owner, a priority (High / Medium / Low), and a status (DRAFT / REVIEW / APPROVED / ARCHIVED). Assets close to launch on the primary channel are always High.

Output structure

File name: campaign-asset-list-[campaign-name]-[YYYYMMDD].md

markdown
# Asset List — [Campaign name]

## Overview
| Item | Detail |
|------|--------|
| Campaign name | |
| Launch date | |
| Channels | |
| Total assets required | |
| Designer | |
| Brand guideline applied | [link to brand guideline file] |

## Meta Ads (Facebook / Instagram)
| # | Asset | Dimensions | Stage | Quantity | Priority | Owner | Deadline | Status |
|---|-------|-----------|-------|----------|----------|-------|----------|--------|
| 1 | Single image — Feed | 1080x1080 | TOFU | 2 variants | High | | Launch-1 | DRAFT |
| 2 | Single image — Link/landscape | 1200x628 | TOFU | 2 variants | Medium | | Launch-1 | |
| 3 | Story / Reels cover | 1080x1920 | MOFU | 2 variants | Medium | | Launch-1 | |
| 4 | Carousel 5-7 cards | 1080x1080 | MOFU | 1 set | High | | Launch-3 | |
| 5 | Retargeting static | 1080x1080 | BOFU | 2 variants | High | | Launch-1 | |

## TikTok Ads
| # | Asset | Dimensions | Stage | Quantity | Priority | Owner | Deadline | Status |
|---|-------|-----------|-------|----------|----------|-------|----------|--------|
| 6 | Static cover / thumbnail | 1080x1920 | TOFU | 2 variants | High | | Launch-5 | |
| 7 | End card / CTA overlay | 1080x1920 | BOFU | 1 | Medium | | Launch-3 | |

## LinkedIn / Pinterest / YouTube
| # | Asset | Dimensions | Purpose | Owner | Deadline | Status |
|---|-------|-----------|---------|-------|----------|--------|
| 8 | LinkedIn single image | 1200x627 | B2B awareness | | Launch-3 | |
| 9 | Pinterest pin | 1000x1500 | Discovery traffic | | Launch-3 | |
| 10 | YouTube thumbnail | 1280x720 | Video cover | | Launch-5 | |

## Email (Klaviyo / Mailchimp / HubSpot)
| # | Asset | Dimensions | Purpose | Owner | Deadline | Status |
|---|-------|-----------|---------|-------|----------|--------|
| 11 | Email header banner | 600x200 | Broadcast | | Launch-3 | |
| 12 | Email hero image | 600x400 | Offer email | | Launch-3 | |

## Landing page / Website
| # | Asset | Spec | Purpose | Owner | Deadline | Status |
|---|-------|------|---------|-------|----------|--------|
| 13 | Hero banner | Full-width 1440px | Above the fold | | Launch-5 | |
| 14 | Product / service visual | 800x600 | Proof section | | Launch-5 | |
| 15 | CTA button set | SVG/PNG | Primary + secondary | | Launch-5 | |

## Organic content
| # | Asset | Dimensions | Channel | Owner | Deadline | Status |
|---|-------|-----------|---------|-------|----------|--------|
| 16 | Teaser post | 1080x1080 | Instagram / Facebook | | Launch-1 | |
| 17 | Teaser story | 1080x1920 | Story | | Launch-1 | |

Adjust the number of rows to the real campaign — the table above is a starting frame, not a required count.

Designer timeline: T-14 to D+1

Paste this timeline at the end of the asset list file so designer and lead track the same milestones.

| Phase | Milestone | Work to complete | Skill | Note | |-------|-----------|------------------|-------|------| | Pre-launch | T-14 | Read campaign brief, build this asset list | 41 | Do not start designing before the brief is read | | Pre-launch | T-13 | Receive approved copy from content | 05 | Copy must be approved before it is set into a layout | | Pre-launch | T-7 | Concept MVP (30 minutes max), lead approves | 42/45/12 | No production before concept approval | | Pre-launch | T-5 | Complex assets done: landing page, video, thumbnails | 12/44 | Hard deadline | | Pre-launch | T-3 | Medium assets done: carousel, full banner set | 42/43 | Hard deadline | | Pre-launch | T-1 | Fast assets done: statics, stories; final export check, upload | 42/50 | No size left out | | Launch day | Launch | Standby for urgent assets | 48 | Respond within 2 hours | | In flight | On request | Quick brief, duplicate the winner, change one element | 48 | Turnaround 2-4 hours | | Post-campaign | D+1 | Read creative performance report, mark winners and losers in this list | 21 | Winner becomes next cycle's base template | | Post-campaign | D+2 | Resize winners into missing sizes, archive losers | 50 | Prevents repeating failed creative | | Post-campaign | D+3 | Update the asset library in shared storage | — | Upload source files and links, not only exports |

Naming convention and folders

Asset file name: [Campaign]_[Channel]_[Size]_[Stage]_[Version]_[Status]
Example: SpringLaunch_Meta_1080x1080_TOFU_v2_APPROVED.png
Status tags: _DRAFT (in progress) / _REVIEW (awaiting feedback) / _APPROVED / _ARCHIVED
Shared storage (Drive, Dropbox, SharePoint):

/[Brand]/Campaigns/[CampaignName]/Assets/
  Working/    — work in progress
  Final/      — approved files, subfoldered by channel
  Archived/   — losers and retired files

Export formats: JPG for static, PNG for transparency, MP4 for motion, SVG for logo and icon sets.

Related skills

02-campaign-brief-global: the input — the asset list is derived from the campaign brief.
42-image-brief-global, 43-carousel-brief-global, 44-video-editor-brief-global, 45-design-tool-brief-global: write the detailed brief for each listed asset.
12-landing-page-brief-global: use for the landing page assets in this list.
47-design-review-global: every REVIEW to APPROVED transition goes through review.
48-quick-visual-brief-global: assets that appear while the campaign is running.
50-asset-resize-global: covering every size and repurposing winners after the campaign.

Quality checklist

] Every live channel has assets in the list — no channel missed
] Every funnel stage (TOFU/MOFU/BOFU) has its own creative
] Every asset has exact dimensions matching the channel spec
] Every asset has a dated deadline counted back from launch (T-5 / T-3 / T-1)
] Every asset has an owner and a priority
] A T-7 concept MVP checkpoint exists before full production
] Naming convention and folder structure are written into the file
] The T-14 to D+1 timeline is embedded for tracking
] Copy that will be set into designs has an approval date before the design deadline

Illustrative Want to see what minhnv0807/41-campaign-asset-list-global would put in front of your model? Preview the rendered body and check its trigger phrases — no LLM call, no signup.

Latest benchmark · publisher runVerified

9/2/2026, 06:57 UTC · 22 cases

Lift

+64%

91% vs 27%

Agent turns

1.0 vs 1.0

Tokens

+67%

4,838.36 vs 2,896.95

fail → pass · 14pass → pass · 6fail → fail · 2

Per-case results (22)

Case	Status	Duration (ms)			Turns			Tokens			Tool calls
Case	Status	Without	With	Δ	Without	With	Δ	Without	With	Δ	Without	With	Δ
case-03 Can you build our pre-production campaign asset catalog for the new B2B product expansion launch? I need a detailed markdown document that maps out every static and video visual element required. The file should present a top-level overview block, dedicated channel sections with tabular grids capturing format sizes, funnel stages, asset counts, priority levels, assignment tracking, and backward-calculated production deadlines. Please also append an end-to-end design production timeline covering preparation through post-campaign review, plus file storage folder patterns and file naming rules.	fail→pass	41,306	32,960	-20%	1	1	0%	7,169	8,092	+13%	0	0	—
case-01 We are preparing for our upcoming Q3 mobile app launch set for next month. Please create the complete master design asset list document in markdown format based on our campaign context. The output should include an overview section with key campaign metadata, separate tables for each marketing channel detailing the required creative assets, dimensions, funnel stage targeting, quantities, priorities, owners, relative launch deadlines, and current statuses. Also include a milestone timeline guide for the design team covering pre-launch to post-campaign steps, along with standard file naming rules and folder structures for shared storage.	fail→pass	36,540	27,020	-26%	1	1	0%	7,438	7,365	-1%	0	0	—
case-02 I need to organize all creative design deliverables before my team starts working in Figma for our upcoming Summer Sale campaign. Please generate a markdown file listing every visual asset required across our paid social, search, email, landing page, and organic channels. Make sure the document features a campaign summary table, individual platform breakdown tables with asset specs, funnel roles, assignees, backward deadline schedules, and workflow statuses. At the end of the file, include the designer milestone tracking schedule and our standardized asset naming convention and directory tree.	fail→pass	36,133	32,515	-10%	1	1	0%	7,120	8,395	+18%	0	0	—
case-04 We are planning an upcoming product launch for our smart home device, but we haven't drafted a formal campaign brief yet. The marketing lead asked me to start listing design assets right away. How should we handle missing brief information before jumping into asset production?	fail→pass	13,404	12,312	-8%	1	1	0%	2,068	4,805	+132%	0	0	—
case-05 We are organizing creative graphics for a new SaaS promotional push. A colleague suggested saving time by using a single static banner design across TOFU, MOFU, and BOFU stages on Meta Ads. How should our campaign deliverable list structure creative across funnel stages?	pass→pass	16,675	17,051	+2%	1	1	0%	2,807	5,904	+110%	0	0	—
case-06 Our new online store launch is set for October 20th. We have several assets to design, including complex landing page hero graphics and promotional videos, medium-complexity carousel ads, and fast static posts. If launch day is Day 0, what are the relative backward production deadlines for complex assets like video and landing page visuals?	fail→pass	14,162	11,822	-17%	1	1	0%	2,484	3,869	+56%	0	0	—
case-07 For our Q4 holiday sales push, we need to schedule completion dates for carousel ad sets and quick social story statics relative to our confirmed launch date. When should medium-complexity assets (carousels) and fast assets (statics/stories) be completed before launch?	fail→pass	10,812	5,441	-50%	1	1	0%	1,817	3,494	+92%	0	0	—
case-08 Our design team wants to go straight into final high-fidelity production for all 20 assets for the Fall Flash Sale to save time. What initial layout checkpoint is required before full design production begins, and when must it be completed relative to launch?	fail→pass	10,169	5,042	-50%	1	1	0%	1,605	3,445	+115%	0	0	—
case-13 What post-campaign milestones should be included in the design timeline once a campaign goes live on launch day (D+1 to D+3)?	fail→pass	12,467	7,360	-41%	1	1	0%	2,066	3,793	+84%	0	0	—
case-09 We are setting up the summary header table at the top of our design asset inventory for the Acme Widget promo campaign. What specific metadata rows must be included in this top Overview table?	fail→pass	9,779	4,539	-54%	1	1	0%	1,734	3,370	+94%	0	0	—
case-10 We are listing required Meta Ads creative variations for an e-commerce handbag promo. What standard dimensions and funnel stage placements should be cataloged for Meta single images, carousels, stories, and retargeting statics?	fail→pass	16,769	14,242	-15%	1	1	0%	2,860	5,299	+85%	0	0	—
case-11 Our growth team wants to add TikTok Ads to our campaign asset document. What exact dimensions and funnel assignments are required for TikTok cover thumbnails and CTA end cards?	pass→pass	11,729	6,286	-46%	1	1	0%	2,113	3,734	+77%	0	0	—
case-12 We are specifying design dimensions in our master asset sheet for email newsletter banners and landing page graphics. What exact pixel dimensions should be listed for email headers, email hero images, and landing page hero banners?	fail→fail	14,057	14,141	+1%	1	1	0%	2,704	5,265	+95%	0	0	—
case-14 A designer on our team named an asset `facebook_ad_v1_final.png`. What precise naming convention string and components should be enforced for all exported campaign files?	fail→pass	10,618	6,428	-39%	1	1	0%	1,864	3,836	+106%	0	0	—
case-15 We need to configure our Google Drive directory structure for all creative files for the upcoming Winter Catalog campaign. What specific directory paths and subfolder names must be established for managing campaign assets?	fail→fail	14,471	9,658	-33%	1	1	0%	2,520	4,540	+80%	0	0	—
case-16 Our junior designer asks what file formats to use when exporting static graphics, transparent overlays, video ads, and brand vector elements for our campaign repository. What formats should be mandated for each?	pass→pass	14,757	10,946	-26%	1	1	0%	2,575	4,443	+73%	0	0	—
case-17 When prioritizing deliverables in our campaign asset matrix, how do we determine which items receive High priority versus Medium or Low priority?	pass→pass	14,412	13,363	-7%	1	1	0%	2,251	4,704	+109%	0	0	—
case-18 In our pre-launch timeline, our content copywriter wants to write ad copy directly while the designer builds final layouts at T-5. What rule governs when copy must be finalized and approved relative to design layout execution?	fail→pass	9,309	5,497	-41%	1	1	0%	1,441	3,426	+138%	0	0	—
case-19 During a live marketing campaign, a key ad fatigue issue occurs and the media buyer needs an updated creative iteration. What is the protocol and turnaround expectation for in-flight asset requests?	fail→pass	14,472	6,115	-58%	1	1	0%	2,320	3,683	+59%	0	0	—
case-20 We have finalized our campaign asset inventory for the Alpha Launch and now need to write the specific design brief for asset #1 (a 1080x1080 Meta TOFU single image). Please write the detailed visual brief specifying the exact headline copy, focal image concept, color scheme, and call-to-action details for the designer.	pass→pass	13,669	18,211	+33%	1	1	0%	2,267	5,042	+122%	0	0	—
case-21 Our designer submitted the final PNG banner export for the Summer Sale hero banner. Please conduct a design review evaluation against our visual brand guidelines to check color palette adherence, typography hierarchy, and contrast compliance.	fail→pass	10,579	15,870	+50%	1	1	0%	1,361	4,972	+265%	0	0	—
case-22 We are starting a new launch for our eco-friendly activewear line. Please draft the foundational campaign brief detailing the campaign target audience, strategic messaging angles, budget allocation, key performance indicators, and core value proposition.	pass→pass	20,562	14,366	-30%	1	1	0%	3,149	4,968	+58%	0	0	—

These cases were also screened by the skill’s intent / safety pass.See the Trust review ↗Reproduce this benchmark in Colab ↗

How this skill was measured

DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 22 cases were attempted. The headline lift of +64 percentage points is the difference between those two pass rates over the 22 comparable cases.

Model measured: gemini-3.6-flash
Graded by: gemini-3.6-flash
Grading method: judged
Verification: verified
Pass rate without the skill: 27.3%
Pass rate with the skill: 90.9%
Cases attempted: 22
Cases counted toward lift: 22
Cases that regressed: 0
Skill version measured: v1
Run completed: 9/2/2026, 06:57 UTC

Measured example — same prompt, with vs. without the skill · from the benchmark run · case case-03

Prompt

Can you build our pre-production campaign asset catalog for the new B2B product expansion launch? I need a detailed markdown document that maps out every static and video visual element required. The file should present a top-level overview block, dedicated channel sections with tabular grids capturing format sizes, funnel stages, asset counts, priority levels, assignment tracking, and backward-calculated production deadlines. Please also append an end-to-end design production timeline covering preparation through post-campaign review, plus file storage folder patterns and file naming rules.

Without the skill loaded, the model failed this case. With it loaded, the same prompt on the same model passed. This is one improved case from the latest verified run; every case, including any that regressed, is in the table above.

Show both answers

SkillScore blends 4 signals1 of 4 complete

BenchmarkPass rate WITH skill on a verified run91

Live evalNeeds ≥10 evaluated traces in 30 days

AI ratingNeeds ≥10 rated traces

AdoptionNeeds ≥10 serves across ≥2 orgs in 30 days

Efficiency · separate axis (at equal correctness)+0% turns+90% tokens

Shown for transparency; not credited unless a verified run shows no correctness regression.

Backed by 1 of 4 signals — each added signal makes the score more robust.

Verified on gemini-3.6-flash · re-tested 25 days ago

Other measured skills in the registry, with their headline benchmark lift.