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Launch Playbook · minhnv0807 | DecimalAI

minhnv0807/60-launch-playbook

SkillScore78Maintained

Playbook chuan hoa quy trinh launch san pham / offer: timeline T-30 → D+7, checklist tung bo phan (content, design, ads, sales, CSKH), war-room ngay launch, escalation matrix va tieu chi roll-back. Dung khi nhac 'launch playbook', 'quy trinh launch', 'checklist launch', 'war room'.

marketingby minhnv0807

Links this skill to your agents and keeps it current with the author’s updates.

Automatic

Sales & GTM pack

1 · One-time — install the CLI (docs ↗)

pip install decimalai

2 · Get the skill — writes .claude/skills/minhnv0807-60-launch-playbook/SKILL.md

decimalai skills pull minhnv0807-60-launch-playbook --out .claude/skills/

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/minhnv0807-60-launch-playbook/SKILL.md https://app.decimal.ai/s/minhnv0807-60-launch-playbook/SKILL.md

Raw file: /s/minhnv0807-60-launch-playbook/SKILL.md ↗ · machine-readable summary at /s/minhnv0807-60-launch-playbook.json ↗

In productionGlobal

how this skill behaves on real traffic · last 30 days

No production data for this skill yet — usage numbers appear here once agents start running it.

Anonymized aggregate across every org using this skill — proof from real production use, not a demo.

Does this skill help? · Benchmark: with vs. withoutsign in to run this on your agents

23 test cases from the publisher’s eval.yaml · each run twice on gemini-3.6-flash — with the skill injected, then without · last run 26d ago

Yes — +35% lift · at higher cost+101% tokens0% turns78% of whole cases pass with skill (18/23)

Test case	Without → With	Effect	Δ tokens	Δ turns
case-01	✗→✓	▲ Improved	68%	0%
case-02	✗→✓	▲ Improved	33%	0%
case-05	✗→✓	▲ Improved	120%	0%
case-06	✗→✓	▲ Improved	107%	0%
case-08	✗→✓	▲ Improved	189%	0%

Showing 5 of 23 cases

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/10/2026

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

minhnv0807 / ai-business-skills

skills/vi/60-launch-playbook/SKILL.md

View on GitHub ↗

License MITImported 8/17/2026Version v1

Skill contents

SKILL.md

Launch Playbook

> Playbook khac voi plan — playbook la quy trinh tai su dung duoc, cai tien sau moi lan launch. Launch thanh cong khong phai may man — la ket qua cua chuan bi dung va execution ky luat. Goi 59-go-to-market truoc de co GTM plan; playbook nay la lop thuc thi chi tiet.

Thu thap thong tin

Doc GTM plan va campaign brief neu co. Neu thieu, hoi toi da 4 cau:

Launch gi, ngay nao? San pham/offer, D-day cu the, co blackout date nao trong ky khong?
Team gom nhung ai? Content, designer, media buyer, sales/CSKH, dev — ai lam duoc gi?
Asset da co gi? Landing page, creative, email sequence, tracking — trang thai tung thu?
Lan launch truoc (neu co) rut ra bai hoc gi? Doc retro cu de update playbook, khong dung ban cu nguyen xi.

Nguyen tac

Playbook update sau moi lan launch — khong dung ban cu nguyen xi. Bai hoc tu retro phai vao playbook.
"No-go" la quyet dinh hop le — launch sai thoi diem te hon tre launch.
Leader la nguoi duy nhat quyet go/no-go — khong delegate.
Tinh nguoc tu D-day — moi task co 1 owner duy nhat + deadline gio cu the. Buffer 1 ngay truoc launch cho viec unexpected.
Ads setup xong de trang thai Paused — chi bat vao D-day, khong bat som.

Phase 1 — Pre-launch (T-30 → T-1)

T-30 → T-21: Foundation

] Offer finalized: gia, bundle, guarantee, bonus da lock (khong doi sau moc nay)
] Positioning + core message chot (tu 58-positioning / GTM plan)
] Landing page brief giao cho design/dev
] Brief content team: angles, hooks, visual direction
] Brief media buyer: audience research, account structure, ads plan
] Asset list day du (goi 41-campaign-asset-list)

T-21 → T-14: Build

] Landing page live, tracking verify xanh
] Email sequence pre-launch viet xong (3-5 emails)
] Designer nhan brief + asset list (moc T-14)
] Content teasing bat dau: 1-2 posts/tuan (problem-aware, KHONG reveal offer)
] Warm audience ads bat (engagement objective, CPM thap)
] Email #1 pre-launch gui: goi to mo
] Seeding vao groups/communities lien quan
] KOC/UGC creator duoc brief (neu dung)

T-7: Ramp up

] Teasing tang tan suat: hang ngay
] Designer nop concept MVP → Leader duyet (T-7); asset phuc tap nhu landing page xong T-5
] Email #2: reveal van de, hint solution
] Ads budget tang (traffic to LP de build custom audience)
] Thu thap social proof: testimonial tu beta users / khach cu
] FAQ content: xu ly objection thuong gap

T-3: Final prep

] Tat ca content da approve va schedule (asset trung binh — carousel, banner set — xong T-3)
] Ads setup xong, dang Paused — cho bat D-day
] LP QA lan cuoi: load time, form, payment, mobile
] Email #3: "Mo cua ngay] — muon duoc bao dau tien?"
] Team brief: ai lam gi gio nao ngay launch (war-room roster)
] Inbox coverage: ai truc, script tra loi san sang
] Asset nhanh (static, story) xong T-1

T-1: Go / No-go check

] Tracking 100% hoat dong
] Payment gateway test thanh cong
] Tat ca link dung, khong 404
] Offer copy dung (gia, bonus, deadline)
] Team confirm san sang
LEADER SIGN OFF: GO / NO-GO — thieu 1 muc bat ky → NO-GO

Checklist theo bo phan (truoc D-day)

| Bo phan | Checklist | |---------|-----------| | Content | Caption/script/creative da duoc Leader approve; hashtag + link UTM day du; schedule da set hoac co nguoi truc dang; content backup neu UGC giao tre | | Design | Hinh dung size tung platform; asset theo timeline T-14 brief → T-7 concept → T-5 phuc tap → T-3 trung binh → T-1 nhanh; standby quick asset ngay launch | | Ads (Media Buyer) | Pixel/tracking verify xanh; ads setup dang Paused; budget dung plan; UTM day du tren moi link; backup creative san (phong ads reject) | | Sales / CSKH | Nguoi truc inbox theo ca; kich ban tra loi comment/inbox thuong gap; quy trinh chuyen lead cho sales; script xu ly complaint | | Dev / Ky thuat | LP load nhanh, form hoat dong, payment test; nguoi truc ky thuat ngay launch; phuong an redirect neu LP down |

Phase 2 — Launch day war-room

War-room = 1 kenh chat chung + lich truc ro rang. Leader dieu phoi, moi bo phan co 1 dau moi. Data check theo gio, quyet dinh trong ngay.

| Gio | Activity | Owner | |-----|----------|-------| | 7:00 | Leader check lai toan bo lan cuoi (LP, tracking, lich dang) | Leader | | 8:00 | Dang announce post chinh thuc | Writer | | 8:30 | Bat BOFU ads (Meta, TikTok) | Media Buyer | | 9:00 | Zalo OA / Email blast: "Mo roi!" | Leader | | 10:00 | Check data dot 1: LP views, form submits, ads delivery | Leader | | 12:00 | Post lan 2 (angle khac — social proof / urgency) | Writer | | 15:00 | Review so lieu giua ngay — can adjust khong | Leader | | 20:00 | Evening push (peak time): story, repost | Writer | | 23:00 | Tong ket ngay 1: so lieu, anomalies, quyet dinh ngay 2 | Leader |

D+1 → D+7

| Ngay | Activity | Owner | |------|----------|-------| | D+1 | Email follow-up leads chua mua — xu ly objection | Leader | | D+1 | Danh dau creative winner/loser tu data ngay dau | Media Buyer + Designer | | D+2 | Post social proof: first buyers / early results | Writer | | D+3 | Media buyer report → Leader quyet: tang/giu/scale | Leader | | D+5 | Urgency push: "Con X slot / het bonus ngay Y" | Writer + Leader | | D+7 | Last call: email + post + Zalo → close cart | Leader + Writer |

Escalation matrix

| Tinh huong | Muc do | Action | Nguoi xu ly | |-----------|--------|--------|-------------| | Tracking khong fire | Khan | Dung ads, fix ngay | Media Buyer + Dev | | LP down | Khan | Redirect hoac fix trong 30 phut | Dev | | Payment loi | Khan | Bao Dev + Leader ngay | Dev | | Ads bi reject | Cao | Bat backup creative | Media Buyer | | CPL > 3x target | Cao | Bao Leader ngay, cho quyet dinh | Media Buyer | | Comment tieu cuc viral | Cao | Bao Leader, KHONG tu xu ly — theo 66-crisis-playbook | Writer + Leader |

Tieu chi roll-back

Roll-back = tam dung 1 phan hoac toan bo launch de sua. Leader la nguoi quyet.

| Tinh huong | Nguong | Hanh dong roll-back | |-----------|--------|---------------------| | Tracking sai / khong fire | Bat ky | Pause toan bo ads den khi fix xong — khong dot budget mu | | CPL / CPMess vuot nguong | > 3x target sau 24h dau | Pause ads BOFU, giu organic; review creative + audience truoc khi bat lai | | LP CVR qua thap | < 1/3 muc ky vong sau 48h | Giu ads TOFU, tam dung push BOFU; fix LP (headline, form, toc do) roi bat lai | | Offer sai (gia/bonus hien thi sai) | Bat ky | Go post loi, sua, dang lai — uu tien sua nhanh hon xin loi tren post cu | | Su co uy tin / complaint lan rong | Dang lan | Chuyen sang 66-crisis-playbook, dung moi post ban hang den khi xu ly xong |

Roll-back KHONG phai that bai — chay tiep khi biet dang sai moi la that bai.

Phase 3 — Post-launch (D+8 tro di)

] D+8 → D+14: pull toan bo data (revenue, leads, ROAS, CPL, CVR, top channels); media buyer viet performance report; thu thap feedback khach moi; debrief team 30 phut
] D+14 tro di: quyet dinh evergreen campaign (neu co: always-on ads voi ROAS target ro); document testimonial/case study tu khach dau tien
] Update playbook nay voi bai hoc tu retro (63-campaign-retrospective) — buoc bat buoc, khong bo qua vi ban

Cau truc ket qua

Ten file: launch-playbook-[ten-san-pham]-[YYYYMMDD].md — gom: timeline T-30 → D+7 da dien owner + deadline, checklist 5 bo phan, war-room roster, escalation matrix, tieu chi roll-back, muc "bai hoc lan truoc da ap dung".

Lien ket skill

59-go-to-market: chay truoc — GTM plan la dau vao chien luoc, playbook la lop thuc thi.
02-brief-chien-dich: brief campaign cho team truoc khi vao timeline.
41-campaign-asset-list: liet ke asset can san xuat o moc T-30 → T-21.
63-campaign-retrospective: chay sau moi launch — bai hoc update nguoc vao playbook.
66-crisis-playbook: kich hoat khi comment tieu cuc viral hoac su co uy tin.

Checklist chat luong

] Timeline day du T-30 → D+7, tinh nguoc tu D-day
] Moi task co 1 owner duy nhat + deadline gio cu the
] Checklist du 5 bo phan: content, design, ads, sales/CSKH, dev
] Go/no-go checklist T-1 day du — Leader sign off
] War-room co lich truc theo gio + dau moi tung bo phan
] Escalation matrix ro: tinh huong → muc do → action → ai xu ly
] Tieu chi roll-back co nguong so cu the, khong cam tinh
] Ads setup xong de Paused — chi bat D-day
] Co buffer 1 ngay truoc launch
] Co buoc update playbook sau launch

Illustrative Want to see what minhnv0807/60-launch-playbook would put in front of your model? Preview the rendered body and check its trigger phrases — no LLM call, no signup.

Latest benchmark · publisher runVerified

9/2/2026, 07:26 UTC · 23 cases

Lift

+35%

78% vs 43%

Agent turns

1.0 vs 1.0

Tokens

+101%

5,984.22 vs 2,977.74

fail → pass · 10pass → pass · 8fail → fail · 3pass → fail · 2

Per-case results (23)

Case	Status	Duration (ms)			Turns			Tokens			Tool calls
Case	Status	Without	With	Δ	Without	With	Δ	Without	With	Δ	Without	With	Δ
case-01 Chúng tôi chuẩn bị ra mắt khóa học mới vào cuối tháng này và đã có kế hoạch GTM cơ bản. Nhờ bạn xây dựng một playbook thực thi chi tiết cho chiến dịch launch này. Vui lòng lập tài liệu playbook theo đúng cấu trúc tiêu chuẩn bao gồm: timeline tính ngược từ ngày D-day với phân công owner/deadline, danh sách checklist theo từng bộ phận (Content, Design, Ads, CS, Dev), lịch trực war-room theo giờ trong ngày launch, ma trận xử lý sự cố (escalation matrix), các tiêu chí tạm dừng/hoàn tác (roll-back), và phần ghi nhận bài học kinh nghiệm từ lần ra mắt trước.	fail→pass	30,776	38,701	+26%	1	1	0%	5,215	8,738	+68%	0	0	—
case-02 I am preparing the official launch for our SaaS productivity tool next month. I need an execution launch playbook document to align our marketing, design, media buying, customer support, and engineering teams. Please construct the playbook following the full output contract: a reverse timeline leading up to D-day, detailed department-specific checklists, an hour-by-hour launch day war-room schedule, an escalation matrix for technical or performance issues, clear roll-back criteria, and a post-launch debrief structure.	fail→pass	46,823	47,147	+1%	1	1	0%	8,290	11,001	+33%	0	0	—
case-03 Dự án ra mắt bộ sản phẩm skincare mới của bên mình sắp khởi động. Mình cần bạn lập một playbook thực thi ra mắt sản phẩm đầy đủ để bàn giao cho các trưởng bộ phận. Yêu cầu đầu ra cần bao gồm file markdown hoàn chỉnh chứa: bảng timeline đếm ngược trước launch và các mốc theo dõi D+1 đến D+7, checklist công việc cho 5 phòng ban, quy trình kiểm tra Go/No-go ngày T-1, phân công ca trực war-room ngày ra mắt, ma trận leo thang sự cố cùng tiêu chí roll-back khi gặp lỗi.	fail→fail	39,184	36,819	-6%	1	1	0%	6,386	8,812	+38%	0	0	—
case-04 We are planning to launch our new B2B mobile app next month, but we don't have a detailed campaign brief yet. Please construct our launch execution playbook immediately without asking any questions.	fail→fail	21,860	33,184	+52%	1	1	0%	3,618	8,204	+127%	0	0	—
case-05 On day T-1 before launching our e-commerce apparel drop, the tech lead noticed payment gateway tests passed, but content isn't 100% verified. Can the engineering manager sign off on a conditional Go decision so the team doesn't get blocked?	fail→pass	12,631	12,687	+0%	1	1	0%	2,051	4,516	+120%	0	0	—
case-06 Our media buyer completed setting up Meta and TikTok BOFU campaigns at T-3 for our fitness supplement launch. Should we set them to Active at low budget or schedule them early to let algorithms warm up?	fail→pass	14,727	11,366	-23%	1	1	0%	2,233	4,620	+107%	0	0	—
case-07 24 hours into our mobile game launch, our cost-per-lead is recorded at 3.5x our target KPI. Our ad buyer wants to keep BOFU ads running for another 48 hours hoping the algorithm optimizes. What is the execution rule for this situation?	pass→pass	13,202	11,948	-9%	1	1	0%	2,189	4,665	+113%	0	0	—
case-08 After 48 hours of launch, our landing page conversion rate is at 1.5%, whereas our target expectation was 6.0%. The performance marketer suggests doubling ad spend to force more volume through the funnel. What action should be taken according to standard execution protocol?	fail→pass	10,118	11,601	+15%	1	1	0%	1,651	4,773	+189%	0	0	—
case-09 During launch day for our organic beverage line, a comment accusing the brand of false labeling gained 500 shares in 2 hours. Our customer support rep wants to reply publicly on the spot with a quick draft explanation. How should this scenario be handled?	pass→pass	15,271	12,693	-17%	1	1	0%	2,342	4,911	+110%	0	0	—
case-10 At hour 10:00 on D-day, our media buyer notices Meta Pixel conversion events stopped firing on the payment success page. Should we keep campaigns running while dev investigates in the background?	fail→pass	13,638	9,699	-29%	1	1	0%	2,231	4,212	+89%	0	0	—
case-11 We are setting up the D-day war-room schedule for our smart home device release. Please provide the launch day hour-by-hour operational schedule starting at 7:00 AM.	fail→pass	17,110	24,071	+41%	1	1	0%	2,908	7,045	+142%	0	0	—
case-12 Create department checklists for our digital publication launch. We only have Marketing, Product, and Finance teams.	fail→fail	15,763	19,162	+22%	1	1	0%	2,541	5,861	+131%	0	0	—
case-13 Our graphic designer is asking when complex assets like landing page layouts versus quick social story banners should be completed relative to D-day for our fashion brand launch.	pass→pass	12,973	11,484	-11%	1	1	0%	2,214	4,696	+112%	0	0	—
case-14 Outline the key daily milestones for the week immediately following D-day (D+1 to D+7) for an online masterclass launch.	fail→pass	17,501	21,138	+21%	1	1	0%	2,906	6,269	+116%	0	0	—
case-15 Our SaaS launch wrapped up on D+14 and we completed the debrief meeting. The team wants to store the metrics report in drive and move straight to the next project. What final step is required before closing this launch execution?	pass→pass	9,728	5,557	-43%	1	1	0%	1,470	3,657	+149%	0	0	—
case-16 We are at T-10 before launching our premium coaching program. The marketing manager wants to add a new $200 bonus package and change the guarantee period from 14 days to 30 days. Is this permitted?	fail→pass	12,253	15,631	+28%	1	1	0%	1,943	5,210	+168%	0	0	—
case-17 At T-18 before our upcoming software release, our content creator wants to publish a social post revealing the exact product pricing and lifetime deal discount code to generate buzz. Is this allowed during pre-launch teasing?	pass→pass	13,395	12,972	-3%	1	1	0%	2,000	4,749	+137%	0	0	—
case-18 When setting up our reverse timeline from D-day, should we schedule major creative production and technical changes right up to 1 hour before D-day to maximize refinement time?	fail→pass	13,258	14,145	+7%	1	1	0%	2,042	4,921	+141%	0	0	—
case-19 We are building an AI writing assistant. We need help defining our target customer personas, choosing between product-led growth vs sales-led growth, and setting our overall market positioning framework. Please create this strategic go-to-market plan.	pass→fail	25,476	33,183	+30%	1	1	0%	4,071	8,229	+102%	0	0	—
case-20 Our online course launch finished yesterday. Here are our actual numbers: $45,000 revenue vs $50,000 target, 3.2% LP CVR, $12 CPL. Please conduct a post-campaign retrospective analysis to figure out what went wrong with our conversion funnel and run a team debrief session.	pass→pass	22,195	24,674	+11%	1	1	0%	3,444	6,664	+93%	0	0	—
case-21 An influencer just posted a video claiming our organic snack brand contains undeclared allergens. It has 2 million views and toxic comments are flooding all our channels. We need an immediate PR crisis response statement and press release strategy.	pass→pass	16,898	18,002	+7%	1	1	0%	2,489	5,376	+116%	0	0	—
case-22 On launch morning for our gadget drop, we noticed an Instagram post displayed a price of $99 instead of the correct offer price of $149. The social media manager wants to leave the post up and write a comment pinned at the top explaining the typo. How should this offer error be handled?	pass→pass	13,412	11,453	-15%	1	1	0%	1,988	4,563	+130%	0	0	—
case-23 At phase T-21 before our subscription box launch, dev installed Meta Pixel and Google Tag Manager on the landing page. How should tracking status be verified before advancing?	pass→fail	13,529	19,017	+41%	1	1	0%	2,266	5,945	+162%	0	0	—

These cases were also screened by the skill’s intent / safety pass.See the Trust review ↗Reproduce this benchmark in Colab ↗

How this skill was measured

DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 23 cases were attempted. The headline lift of +35 percentage points is the difference between those two pass rates over the 23 comparable cases. 2 cases got worse with the skill loaded, and they are included in that figure.

Model measured: gemini-3.6-flash
Graded by: gemini-3.6-flash
Grading method: judged
Verification: verified
Pass rate without the skill: 43.5%
Pass rate with the skill: 78.3%
Cases attempted: 23
Cases counted toward lift: 23
Cases that regressed: 2
Skill version measured: v1
Run completed: 9/2/2026, 07:26 UTC

Measured example — same prompt, with vs. without the skill · from the benchmark run · case case-01

Prompt

Chúng tôi chuẩn bị ra mắt khóa học mới vào cuối tháng này và đã có kế hoạch GTM cơ bản. Nhờ bạn xây dựng một playbook thực thi chi tiết cho chiến dịch launch này. Vui lòng lập tài liệu playbook theo đúng cấu trúc tiêu chuẩn bao gồm: timeline tính ngược từ ngày D-day với phân công owner/deadline, danh sách checklist theo từng bộ phận (Content, Design, Ads, CS, Dev), lịch trực war-room theo giờ trong ngày launch, ma trận xử lý sự cố (escalation matrix), các tiêu chí tạm dừng/hoàn tác (roll-back), và phần ghi nhận bài học kinh nghiệm từ lần ra mắt trước.

Without the skill loaded, the model failed this case. With it loaded, the same prompt on the same model passed. This is one improved case from the latest verified run; every case, including any that regressed, is in the table above.

Show both answers

SkillScore blends 4 signals1 of 4 complete

BenchmarkPass rate WITH skill on a verified run78

Live evalNeeds ≥10 evaluated traces in 30 days

AI ratingNeeds ≥10 rated traces

AdoptionNeeds ≥10 serves across ≥2 orgs in 30 days

Efficiency · separate axis (at equal correctness)+0% turns+117% tokens

Shown for transparency; not credited unless a verified run shows no correctness regression.

Backed by 1 of 4 signals — each added signal makes the score more robust.

Verified on gemini-3.6-flash · re-tested 25 days ago

Other measured skills in the registry, with their headline benchmark lift.