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Get Started Free →Lap ke hoach go-to-market (GTM) ra mat san pham / offer / khoa hoc moi: chon phan khuc beachhead, message launch, kenh theo giai doan pre-launch → launch → post-launch, milestone va tieu chi go/no-go. Dung khi nhac 'GTM', 'go-to-market', 'ke hoach ra mat san pham', 'launch plan'.
.claude/skills/minhnv0807-59-go-to-market/SKILL.md| Test case | Without → With | Effect | Δ tokens | Δ turns |
|---|---|---|---|---|
| case-01 | ✗→✓ | ▲ Improved | 6% | 0% |
| case-02 | ✗→✓ | ▲ Improved | 18% | 0% |
| case-09 | ✗→✓ | ▲ Improved | 108% | 0% |
| case-10 | ✗→✓ | ▲ Improved | 123% | 0% |
| case-12 | ✗→✓ | ▲ Improved | 106% | 0% |
> Ra mat san pham khong phai su kien 1 ngay — la quy trinh 3 giai doan: Chuan bi, Launch, Duy tri. That bai launch thuong khong do san pham kem — do khong ai biet, khong ai tin, khong ai mua dung luc. Goi 58-positioning va 31-offer-design truoc de co message va offer; goi 60-launch-playbook sau de co checklist thuc thi chi tiet.
Doc .agents/product-marketing-context.md, positioning doc va offer doc neu co. Neu thieu, hoi toi da 4 cau:
Cham diem SOM cho 2-3 phan khuc ung vien (thang 1-5 moi cau, toi da 45 diem):
| Nhom tieu chi | Cau hoi cham diem | |---------------|-------------------| | Nhu cau thi truong | Noi dau ro rang va dang gia tang? Tan suat tim kiem/thao luan cao? Thi truong ben vung, khong phai trend nhat thoi? | | Muc do canh tranh | Co nhieu doi thu lon khong? Ho da phu kin kenh chua? Co ngach nho chua ai truyen thong ro? | | Kha nang tiep can | Co san kenh/tep phu hop? Test duoc voi ngan sach thap? Khach de ra quyet dinh? |
Quyet dinh: >= 30 diem → chon lam beachhead, launch ngay. 25-30 → can nhac, thu hep them. < 25 → xem lai san pham hoac phan khuc.
Dau hieu khach gia tri cao trong beachhead: LTV cao, it roi bo, tu gioi thieu nguoi khac. Cau hoi loc: "Neu ngay mai san pham bien mat, ban se lam gi?" — cau tra loi cang tiec cang dung tep.
Offer summary (lay tu 31-offer-design):
| Hang muc | Chi tiet | |----------|----------| | Ten san pham | | | Gia chinh thuc / Early bird / Bundle | | | Thoi gian mo ban + gioi han slot | | | Guarantee / cam ket | | | USP — 1 cau khac biet | |
Message hierarchy cho launch — 5 tang, dung theo thu tu trong moi content:
Audience insight bat buoc co: chan dung, pain point, desire, objection chinh, trigger mua.
| Kenh | Giai doan | Noi dung | KPI | |------|-----------|----------|-----| | Facebook / Meta | Pre + Launch | Teasing → Announce → Urgency | Reach, Leads | | TikTok | Pre + Launch | Hook video, testimonial | Views, CTR | | Email / Zalo OA | Pre + Launch | Warm-up sequence → offer → last call | Open rate, CVR | | Seeding group/community | Pre-launch | Problem-aware content, khong reveal offer | Engagement | | Google Ads / Search | Launch | Search intent, brand keyword | CVR, ROAS |
Nguyen tac chon: phai co ca kenh REACH (loi traffic) va kenh CONVERT (chot don) — 1 kenh khong lam duoc ca 2 viec. Uu tien kenh khach beachhead dang tap trung va minh co loi the that.
PRE-LAUNCH (T-4 → T-1 tuan):
| Tuan | Activity | Owner | Output | |------|----------|-------|--------| | T-4 | Hoan thien offer + landing page live | Leader + Dev | LP live, tracking xanh | | T-3 | San xuat content teasing (3-5 pieces) | Content | Posts ready | | T-2 | Bat dau seeding + warm audience ads | Content + Perf | Engagement, custom audience | | T-1 | Email/Zalo pre-launch sequence | Leader | Warm list | | T-3 ngay | Ads setup + verify tracking | Media Buyer | Ads o trang thai Paused | | T-1 ngay | Final check toan funnel → go/no-go | Leader | Quyet dinh GO |
LAUNCH WEEK:
| Ngay | Activity | Kenh | Owner | |------|----------|------|-------| | D-day sang | Announce chinh thuc | Tat ca | Leader | | D-day | Bat ads BOFU | Meta, TikTok | Media Buyer | | D+1 | Email follow-up leads chua mua | Email | Leader | | D+2 | Social proof — review khach dau tien | Content | Writer | | D+3 | Media buyer report → quyet dinh tang/giu/scale | — | Leader | | D+5 | Urgency push — con X slot / het han bonus | Tat ca | Leader | | D+7 | Close cart — email + post cuoi | Email + Social | Leader |
POST-LAUNCH (D+8 → D+14): tong ket so lieu (revenue/leads/ROAS/CPL), thu thap feedback khach de cai san pham + lay testimonial, retrospective voi team, quyet dinh evergreen campaign.
Milestone theo giai doan:
| Milestone | Thoi diem | Tieu chi dat | |-----------|-----------|--------------| | M1 — Offer + LP ready | T-4 | LP live, tracking verify, offer lock (gia, bonus, deadline) | | M2 — Audience warm | T-1 | Tep warm du lon: X] engagement / Y] email list / custom audience >= Z] | | M3 — Go/no-go | T-1 ngay | Qua het checklist go/no-go ben duoi | | M4 — Mid-launch check | D+3 | CPL/CPMess trong nguong, co don dau tien | | M5 — Close + retro | D+7 → D+14 | Dat >= X]% target, retro hoan thanh |
Checklist go/no-go (T-1 ngay, Leader sign off):
Thieu bat ky muc nao → NO-GO, doi launch. Khong launch "tam" roi fix sau.
| Metric | Target | Cach do | |--------|--------|---------| | Revenue launch week | | | | So don / slot ban | | | | CPL / CPMess | | | | ROAS | | | | Email open rate | | | | Landing page CVR | | |
Target tinh nguoc tu revenue muc tieu bang 10-tinh-kpi-nguoc — khong dat target theo cam giac.
Ten file: gtm-plan-[ten-san-pham]-[YYYYMMDD].md
markdown# GTM Plan — [Ten san pham] — Launch [ngay] ## 1. Product & offer summary | Ten / Gia / Early bird / Slot / Guarantee / USP | ## 2. Beachhead segment - Diem SOM: [X]/45 — quyet dinh: - Chan dung + pain + desire + objection + trigger: ## 3. Positioning & messaging - Core message (1 cau): - Message hierarchy: Hook → Solution → Proof → Offer → Urgency ## 4. Channel plan theo giai doan | Kenh | Giai doan | Noi dung | KPI | ## 5. Timeline [Pre-launch T-4 → T-1 | Launch week D-day → D+7 | Post-launch D+8 → D+14] | Moc | Activity | Owner | Output | Deadline | ## 6. Milestone & go/no-go | Milestone | Thoi diem | Tieu chi | - Checklist go/no-go T-1: ## 7. Success metrics | Metric | Target | Cach do | ## 8. Plan B | Su co | Phuong an |
58-positioning: chay truoc — core message launch lay tu positioning statement.31-offer-design: chay truoc — offer phai chot xong truoc khi len GTM.10-tinh-kpi-nguoc: tinh target leads/budget tu revenue muc tieu.61-budget-planning: phan bo budget launch theo giai doan.60-launch-playbook: chay sau — playbook thuc thi chi tiet tung ngay, war-room, escalation.02-brief-chien-dich: chuyen GTM plan thanh brief cho team content + performance.| Case | Status | Duration (ms) | Turns | Tokens | Tool calls | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Without | With | Δ | Without | With | Δ | Without | With | Δ | Without | With | Δ | ||
case-04 | pass→pass | 15,154 | 21,137 | +39% | 1 | 1 | 0% | 2,550 | 5,502 | +116% | 0 | 0 | — |
case-01 | fail→pass | 54,158 | 36,747 | -32% | 1 | 1 | 0% | 7,961 | 8,448 | +6% | 0 | 0 | — |
case-02 | fail→pass | 46,082 | 39,808 | -14% | 1 | 1 | 0% | 7,332 | 8,647 | +18% | 0 | 0 | — |
case-03 | pass→pass | 26,041 | 28,818 | +11% | 1 | 1 | 0% | 3,665 | 7,274 | +98% | 0 | 0 | — |
case-05 | pass→pass | 28,513 | 23,137 | -19% | 1 | 1 | 0% | 4,100 | 6,625 | +62% | 0 | 0 | — |
case-06 | fail→fail | 23,672 | 19,447 | -18% | 1 | 1 | 0% | 3,412 | 6,161 | +81% | 0 | 0 | — |
case-07 | fail→fail | 12,920 | 16,215 | +26% | 1 | 1 | 0% | 1,907 | 4,411 | +131% | 0 | 0 | — |
case-08 | fail→fail | 16,954 | 30,207 | +78% | 1 | 1 | 0% | 2,758 | 6,547 | +137% | 0 | 0 | — |
case-09 | fail→pass | 15,129 | 19,162 | +27% | 1 | 1 | 0% | 2,441 | 5,085 | +108% | 0 | 0 | — |
case-10 | fail→pass | 16,836 | 9,999 | -41% | 1 | 1 | 0% | 1,906 | 4,247 | +123% | 0 | 0 | — |
case-11 | pass→pass | 13,115 | 16,670 | +27% | 1 | 1 | 0% | 1,995 | 5,160 | +159% | 0 | 0 | — |
case-12 | fail→pass | 15,972 | 18,414 | +15% | 1 | 1 | 0% | 2,423 | 4,985 | +106% | 0 | 0 | — |
case-13 | fail→fail | 20,853 | 23,716 | +14% | 1 | 1 | 0% | 2,412 | 5,445 | +126% | 0 | 0 | — |
case-14 | fail→pass | 23,818 | 31,785 | +33% | 1 | 1 | 0% | 2,876 | 7,843 | +173% | 0 | 0 | — |
case-15 | pass→pass | 11,871 | 16,590 | +40% | 1 | 1 | 0% | 2,251 | 5,101 | +127% | 0 | 0 | — |
case-16 | fail→fail | 21,806 | 18,104 | -17% | 1 | 1 | 0% | 2,538 | 5,438 | +114% | 0 | 0 | — |
case-17 | fail→fail | 14,068 | 6,484 | -54% | 1 | 1 | 0% | 1,415 | 3,845 | +172% | 0 | 0 | — |
case-18 | fail→pass | 22,293 | 20,171 | -10% | 1 | 1 | 0% | 2,791 | 5,288 | +89% | 0 | 0 | — |
case-19 | fail→pass | 26,914 | 41,283 | +53% | 1 | 1 | 0% | 3,741 | 9,023 | +141% | 0 | 0 | — |
case-20 | pass→pass | 22,258 | 23,003 | +3% | 1 | 1 | 0% | 2,670 | 5,777 | +116% | 0 | 0 | — |
case-21 | fail→pass | 14,450 | 10,152 | -30% | 1 | 1 | 0% | 1,584 | 3,290 | +108% | 0 | 0 | — |
case-22 | fail→pass | 11,903 | 7,432 | -38% | 1 | 1 | 0% | 1,761 | 3,910 | +122% | 0 | 0 | — |
case-23 | pass→pass | 12,458 | 10,800 | -13% | 1 | 1 | 0% | 1,917 | 3,424 | +79% | 0 | 0 | — |
case-24 | fail→pass | 23,927 | 30,416 | +27% | 1 | 1 | 0% | 2,823 | 6,279 | +122% | 0 | 0 | — |
case-25 | fail→pass | 17,795 | 8,866 | -50% | 1 | 1 | 0% | 1,950 | 3,255 | +67% | 0 | 0 | — |
DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 25 cases were attempted. The headline lift of +48 percentage points is the difference between those two pass rates over the 25 comparable cases.
Without the skill loaded, the model failed this case. With it loaded, the same prompt on the same model passed. This is one improved case from the latest verified run; every case, including any that regressed, is in the table above.
Other measured skills in the registry, with their headline benchmark lift.