Build and leverage online communities to drive product growth and brand loyalty.
SkillScore91Maintained
Automatic
◆Marketing & Content pack
Last verified 8/21/2026
What it changes
Passed 21 of 23 test cases with the skill, and 13 of 23 without it.
Without skill57%
With skill91%
Checks it passed that the model alone missed
include top 3 priorities to fix
advise welcoming every new member by name
format the output as a Health Audit Report
and 9 more in the full report
8 fixed13 passed either way2 still failing0 broke
Pass-rate lift
+35 pp
Tokens
+51%
Agent turns
0%
Response time
-11%
Model gemini-3.6-flashMeasured 8/21/2026v121 of 23 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 8
Prompt
We are launching a new online brand community for our productivity software. Our marketing manager wants to send an email blast to our entire list of 25,000 users on day one. How many founding members should we actually invite manually before opening publicly?
What was checked, without and with the skill
Checked
Without skill
With skill
recommend recruiting 20 to 50 founding members manually before opening publicly
Missed
Passed
case-01 · gemini-3.6-flash · 8/21/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md98 linessingle file
Playbooks by Goal
Launching a Community from Zero
Recruit 20–50 founding members manually — DM your most engaged users, beta testers, or fans. Don't open publicly until there is baseline activity.
Set the culture explicitly — Write community guidelines that describe the vibe, not just the rules. What does great participation look like here?
Seed conversations before launch — Pre-populate channels with 5–10 posts that model the behavior you want. Questions, wins, resources.
Do things that don't scale at first — Reply to every post. Welcome every new member by name. Host a weekly call. You are buying social proof.
Define your core loop — What action do you want members to take weekly? Make it easy and reward it publicly.
Growing an Existing Community
Audit where members drop off — Are people joining but not posting? Posting once and disappearing? Identify the leaky stage.
Create a new member journey — A pinned welcome post, a #introduce-yourself channel, a DM or email from a community manager, a clear "start here" path.
Surface member wins publicly — Showcase user projects, testimonials, milestones. This reinforces identity and signals that participation has rewards.
Run recurring community rituals — Weekly threads (e.g., "What are you working on?"), monthly AMAs, seasonal challenges. Rituals create habit.
Identify and invest in power users — 1% of members generate 90% of value. Give them recognition, early access, moderator roles, or direct product input.
Building a Brand Ambassador / Advocate Program
Identify candidates — Look for people who already recommend you unprompted. Check reviews, social mentions, community posts.
Make the ask personal — Don't send a generic form. Reach out 1:1 and explain why you chose them specifically.
Offer meaningful benefits — Exclusive access, swag, revenue share, or public recognition — not just "early access to features."
Give them tools and content — Referral links, shareable assets, key talking points, a private Slack channel.
Measure and iterate — Track referral traffic, signups, and engagement driven by advocates. Double down on what works.
Community-Led Support (Deflection + Retention)
Create a searchable knowledge base from top community questions
Recognize members who help others — "Community Expert" badges, leaderboards, shoutouts
Close the loop with product — When community feedback drives a change, announce it publicly and credit the members who raised it
Monitor sentiment weekly — Look for patterns in complaints or confusion before they become churn signals