Apply the Marketing Mix (4P/7P) framework to design tactical marketing decisions across Product, Price, Place, Promotion — plus People, Process, Physical Evidence for services.
SkillScore92Maintained
Automatic
◆Marketing & Content pack
Last verified 8/28/2026
What it changes
Passed 22 of 24 test cases with the skill, and 20 of 24 without it.
Without skill83%
With skill92%
Checks it passed that the model alone missed
The response includes an Extended 3P section.
The response states that target market segmentation must be completed before designing the marketing mix.
The response includes a Consistency Check table evaluating cross-pillar alignment with pass or fail indicators.
2 fixed20 passed either way2 still failing0 broke
Pass-rate lift
+8 pp
Tokens
+29%
Agent turns
0%
Response time
-22%
Model gemini-3.6-flashMeasured 8/28/2026v122 of 24 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 2 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 2
Prompt
Our premium virtual executive assistant firm is redesigning its commercial strategy for corporate executives. Because this is a high-touch service offering, please produce a complete 7P marketing mix document. Include our target segment baseline, the standard four marketing pillars alongside the three service-specific pillars (People, Process, Physical Evidence), a multi-row matrix verifying cross-pillar consistency, and our top prioritized execution steps.
What was checked, without and with the skill
Checked
Without skill
With skill
The response includes an Extended 3P section.
Missed
Passed
The response evaluates People, Process, and Physical Evidence under the service mix.
Passed
Passed
The response includes a Consistency Check table evaluating cross-pillar alignment with pass or fail indicators.
Missed
Passed
case-02 · gemini-3.6-flash · 8/28/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md172 lines3 files
Marketing Mix: 4P / 7P
Overview
The 4P (Product, Price, Place, Promotion) framework structures tactical marketing decisions. For services, extend to 7P by adding People, Process, and Physical Evidence. Unlike STP (strategic), the marketing mix is tactical — it answers "how do we execute?" after STP answers "for whom?"
When to Use
Trigger conditions:
User planning a product launch or go-to-market
User needs to audit or redesign their marketing mix
User asks "how should we price this?", "where should we sell?", or "how do we promote?"
User has completed STP and needs the next step
When NOT to use:
Before STP is done — mix without a target is unfocused
For strategic-level decisions → use STP, SWOT, or Ansoff
For brand identity work → use Brand Positioning
Framework
IRON LAW: All Ps Must Be Internally Consistent
The 4/7 Ps must reinforce each other. A luxury product (Product) at a
budget price (Price) sold in discount stores (Place) with mass-market
ads (Promotion) is contradictory. Every P must tell the same story.
Before finalizing, check: "Does the Price match the Product? Does the
Place match the Price? Does the Promotion match the Place?"
IRON LAW: Marketing Mix Follows STP
The mix must be designed FOR the target segment identified in STP.
Different segments require different mixes. A 4P designed without
a specific target segment is guesswork.