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Retention & LTV Playbook Skill · gtmagents | DecimalAI

marketingby gtmagents

Retention & LTV Playbook Skill

gtmagents/retention-ltv-playbook

Source gtmagents/gtm-agents ↗License Apache-2.0

Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value.

SkillScore82Maintained

Automatic

Customer Success pack

Last verified 8/23/2026

What it changes

Passed 18 of 22 test cases with the skill, and 12 of 22 without it.

Without skill55%

With skill82%

Checks it passed that the model alone missed

Tracks point redemption rates
Tracks customer loyalty tier distribution
Includes message fatigue mitigation controls

and 9 more in the full report

7 fixed11 passed either way3 still failing1 broke

Pass-rate lift: +27 pp
Tokens: +13%
Agent turns: 0%
Response time: +9%

Model gemini-3.6-flashMeasured 8/23/2026v118 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/gtmagents-retention-ltv-playbook/SKILL.md https://app.decimal.ai/s/gtmagents-retention-ltv-playbook/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add gtmagents-retention-ltv-playbook, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/gtmagents-retention-ltv-playbook/ and pins it in .decimal/skills.lock

decimalai skills add gtmagents-retention-ltv-playbook

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/gtmagents-retention-ltv-playbook/SKILL.md https://app.decimal.ai/s/gtmagents-retention-ltv-playbook/SKILL.md

Raw file: /s/gtmagents-retention-ltv-playbook/SKILL.md ↗ · machine-readable summary at /s/gtmagents-retention-ltv-playbook.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 7

Prompt

Our team needs a multi-channel lifecycle journey strategy to convert one-time buyers into loyal subscribers and re-engage churned accounts. Please construct a detailed lifecycle matrix, offer mapping based on customer stages, a measurement stack for repeat rates and churn, and a journey storyboard trigger outline.

What was checked, without and with the skill
Checked	Without skill	With skill
Includes a testing roadmap prioritized by lifecycle cohort	Missed	Passed
Includes explicit creative briefs for journey storyboard touchpoints	Missed	Passed
Includes per-touchpoint KPIs within the journey storyboard	Missed	Passed

case-01 · gemini-3.6-flash · 8/23/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md25 linessingle file

Retention & LTV Playbook Skill

When to Use

Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
Benchmarking repeat purchase and churn signals by cohort.
Equipping lifecycle teams with proven offers, creative angles, and cadences.

Framework

Lifecycle Matrix – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs.
Offer Library – incentives mapped to cohort + margin guardrails.
Channel Cadence – recommended mixes (email, SMS, push, communities, direct mail).
Measurement Stack – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance.
Testing Roadmap – prioritized experiments per lifecycle cohort.

Templates

Journey storyboard (touchpoint, trigger, creative brief, offer, KPI).
Loyalty program tracker (points, tiers, redemption metrics).
Experiment log for retention tests with hypotheses + guardrails.

Tips

Align offers with merchandising calendar to prevent message fatigue.
Incorporate zero/first-party data capture prompts early in the lifecycle.
Pair with launch-retention-program for automated plan creation.

Track record

Benchmark

18 / 22

test cases passed, vs 12 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

gtmagents / gtm-agents

plugins/e-commerce/skills/retention-ltv-playbook/SKILL.md

View on GitHub ↗

License Apache-2.0Imported 8/3/2026Version v1

Other skills for the same job

Published skills whose descriptions closely match this one, with their headline benchmark lift.

whatsuppiyush/retention-lifecycleThe keep-and-grow-customers discipline: activation, onboarding, churn and failed-payment recovery, loyalty, referral, gamified habit loops, surprise-and-delight gifting, and the lifecycle tooling to run it. Use whenever the user wants to reduce churn, improve retention or LTV, fix onboarding or activation, recover abandoned carts or failed payments, build a loyalty or referral program, design streaks or daily-usage habits, set up post-purchase or win-back flows, or pick a lifecycle/CRM/email tooClose match+32 pp pass-rate lift

More skills from the same source and nearby in the registry, with their headline benchmark lift.

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See it in action

What's inside

Retention & LTV Playbook Skill

When to Use

Framework

Templates

Tips

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

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