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When the user wants to create, optimize, or audit campaign landing pages for paid ads, email, or other traffic. Also use when the user mentions "landing page," "PPC landing page," "SEM landing page," "conversion page," "campaign page," "lead capture page," "landing page optimization," "LP conversion," "single-page funnel," or "squeeze page." Not for the main site homepage; use homepage-generator.
Passed 18 of 22 test cases with the skill, and 15 of 22 without it.
and 2 more in the full report
4 fixed14 passed either way3 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.
What specific CSS style requirement is defined in the pre-delivery checklist for all interactive/clickable elements on the landing page?
| Checked | Without skill | With skill |
|---|---|---|
| All interactive elements must explicitly feature cursor-pointer styling | Missed | Passed |
The instructions your model reads when the skill loads.
|---------|----------| | 1. Stop the scroll | Capture attention in ~2.6 seconds | Headline, subheadline, hero image or video | | 2. Earn trust | Social proof before the ask | Logos, testimonials, ratings, customer count | | 3. Explain value | Benefits, features, use cases | Clear copy; who it's for, what it does | | 4. Remove doubt | Objection handling | FAQ, guarantees, comparison | | 5. Make the ask | Single primary CTA | One clear action; repeat at logical points |
Every element should serve one of these five functions. Pages with multiple competing offers get ~266% fewer leads.
[Who it's for] + [Specific outcome] + [Time/qualifier]
When you need many landing pages (e.g., city-specific, product-specific, integration-specific), use programmatic-seo: one template + data = hundreds or thousands of LPs. Apply landing page structure (5-step flow, CTA, trust) to the template; see template-page-generator for template design. Example: "[Product] for [City]" LPs with local data; "[App A] + [App B]" integration signup pages.
| Type | Use | CTA Destination |
|---|---|---|
| Click-through | Warm audience before sending to offer; best for SaaS, subscriptions | pricing-page, products-page, signup |
| Lead capture | Collect email for nurture; forms 5 fields or fewer (longer forms cause ~81% abandonment) | newsletter-signup, contact-page |
| Product-focused | Deep-dive features and benefits; product launch | products-page, features-page |
| Comparison | X vs Y; competitor brand keyword ads; commercial intent | alternatives-page, features-page, pricing-page |
| Use cases / Solutions | For integrated products hard to split into tools | features-page, services-page |
| Free tools | Standalone utilities; lead gen; same ICP; excerpt from product | tools-page-generator; tool page as LP when gated |
| Bridge/bonus | Extra incentive to purchase through your link | pricing-page, products-page |
| Webinar/event | Event registration; collect signups before live | resources-page (webinar as resource) |
test cases passed, vs 15 / 22 without
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