When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
SkillScore78Maintained
Automatic
◆Marketing & Content pack
Last verified 8/21/2026
What it changes
Passed 18 of 23 test cases with the skill, and 10 of 23 without it.
Without skill43%
With skill78%
Checks it passed that the model alone missed
Ask about the type of launch being undertaken.
Mention Reform achieving #1 Product of the Day.
Mention SavvyCal achieving #2 Product of the Month.
and 10 more in the full report
8 fixed10 passed either way5 still failing0 broke
Pass-rate lift
+35 pp
Tokens
+88%
Agent turns
0%
Response time
-20%
Model gemini-3.6-flashMeasured 8/21/2026v118 of 23 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 8
Prompt
We are partnering with industry influencers and channel agencies for our SaaS launch and need a software tool to manage deal registration and affiliate commissions for these channel partner launches. What specific integration tool is recommended for managing deal registration and co-selling commissions?
What was checked, without and with the skill
Checked
Without skill
With skill
Recommend Introw for managing partner deal registration and commissions.
Missed
Passed
case-06 · gemini-3.6-flash · 8/21/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md323 linessingle file
The ORB Framework
Structure your launch marketing across three channel types. Everything should ultimately lead back to owned channels.
Owned Channels
You own the channel (though not the audience). Direct access without algorithms or platform rules.
Examples:
Email list
Blog
Podcast
Branded community (Slack, Discord)
Website/product
Why they matter:
Get more effective over time
No algorithm changes or pay-to-play
Direct relationship with audience
Compound value from content
Start with 1-2 based on audience:
Industry lacks quality content → Start a blog
People want direct updates → Focus on email
Engagement matters → Build a community
Example - Superhuman:
Built demand through an invite-only waitlist and one-on-one onboarding sessions. Every new user got a 30-minute live demo. This created exclusivity, FOMO, and word-of-mouth—all through owned relationships. Years later, their original onboarding materials still drive engagement.
Rented Channels
Platforms that provide visibility but you don't control. Algorithms shift, rules change, pay-to-play increases.
You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.