▸case-01 Our Customer Success and Marketing teams are revamping how we manage brand champions to avoid overusing the same clients. Please draft a program plan that outlines signal collection, a multi-dimensional scoring method, and clear advocate tier classifications. Also deliver a tracking matrix layout that logs prospective advocates from initial signal through consent verification and ongoing request management. | fail→pass | 26,610 | 43,725 | +64% | 1 | 1 | 0% | 3,965 | 5,241 | +32% | 0 | 0 | — |
▸case-02 We are designing an evaluation matrix for potential customer advocates in our enterprise software account list. The team wants to rate customers purely on ARR and account logo prominence. Outline the criteria to score potential brand advocates beyond just deal size. | pass→pass | 16,647 | 14,684 | -12% | 1 | 1 | 0% | 2,348 | 2,305 | -2% | 0 | 0 | — |
▸case-03 Our growth team wants to identify potential brand advocates solely by looking at who filled out a contact form on our marketing site. Draft a comprehensive signal collection process that leverages post-sale customer touchpoints. | pass→pass | 21,239 | 18,104 | -15% | 1 | 1 | 0% | 2,982 | 2,984 | +0% | 0 | 0 | — |
▸case-04 We have several customer accounts that show strong product adoption but aren't quite ready for public speaking or press releases. Some advisors suggested grouping everyone into either 'Active Reference' or 'Inactive'. Propose a categorization strategy for developing these promising but unready accounts. | pass→pass | 17,348 | 14,598 | -16% | 1 | 1 | 0% | 2,545 | 2,400 | -6% | 0 | 0 | — |
▸case-05 When preparing customer references for sales calls, our sales team often reaches out directly to client contacts without verifying agreements. Define the governance requirements that must be tracked before connecting an advocate with external prospects. | pass→pass | 17,098 | 15,285 | -11% | 1 | 1 | 0% | 2,511 | 2,361 | -6% | 0 | 0 | — |
▸case-06 Our top three advocate accounts are being requested for customer calls five times a week, leading to complaints. Design a backlog management process to handle advocacy requests effectively. | pass→pass | 17,944 | 17,284 | -4% | 1 | 1 | 0% | 2,429 | 2,609 | +7% | 0 | 0 | — |
▸case-07 Marketing plans to send an automated cold outreach campaign to all customers who gave an NPS score of 9 or 10. Recommend the pre-outreach alignment process to prevent awkward customer encounters. | pass→pass | 16,000 | 16,066 | +0% | 1 | 1 | 0% | 2,220 | 2,520 | +14% | 0 | 0 | — |
▸case-08 A major analyst conference is coming up and marketing wants to bring our flagship customer advocate who spoke at the last four events. Provide recommendations on advocate allocation strategy. | pass→pass | 16,244 | 12,317 | -24% | 1 | 1 | 0% | 2,265 | 1,917 | -15% | 0 | 0 | — |
▸case-09 Our legal team updates NDA status in a legal database, while sales uses Salesforce. How should advocate consent and legal clearance status be maintained across enterprise tools? | pass→pass | 18,462 | 14,795 | -20% | 1 | 1 | 0% | 2,676 | 2,421 | -10% | 0 | 0 | — |
▸case-10 Create a column structure for tracking individual advocate outreach requests from initiation through execution. | pass→pass | 15,149 | 11,425 | -25% | 1 | 1 | 0% | 2,341 | 2,039 | -13% | 0 | 0 | — |
▸case-11 Our executive team wants to know if we have enough advocates for an upcoming multi-product, multi-region campaign. Specify the dimensions to map advocate coverage visual heatmaps. | pass→pass | 13,828 | 13,281 | -4% | 1 | 1 | 0% | 2,132 | 2,247 | +5% | 0 | 0 | — |
▸case-12 Design the table schema for an enterprise customer advocate database. The team wants a simple contact list with names and emails. | fail→fail | 11,673 | 14,965 | +28% | 1 | 1 | 0% | 1,876 | 2,864 | +53% | 0 | 0 | — |
▸case-13 When evaluating whether a client executive should join our Customer Advisory Board, marketing suggests relying exclusively on product login frequency. What relational dimension should be evaluated alongside product metrics? | pass→pass | 9,811 | 9,335 | -5% | 1 | 1 | 0% | 1,333 | 1,481 | +11% | 0 | 0 | — |
▸case-14 Sales reps currently email advocate managers ad-hoc whenever they need a reference call. Specify what entries must be recorded in the advocate request queue. | pass→fail | 15,048 | 11,134 | -26% | 1 | 1 | 0% | 2,097 | 1,711 | -18% | 0 | 0 | — |
▸case-15 Detail the quantitative feedback and service health indicators used to identify potential advocates across account populations. | fail→pass | 21,041 | 17,066 | -19% | 1 | 1 | 0% | 3,144 | 2,674 | -15% | 0 | 0 | — |
▸case-16 An account had a severe outage last month and expressed frustration, but they are our highest-paying enterprise client. How should this customer be classified in our advocate program? | pass→pass | 12,291 | 9,685 | -21% | 1 | 1 | 0% | 1,690 | 1,535 | -9% | 0 | 0 | — |
▸case-17 Draft guidelines on handling data privacy and authorization when sharing customer success stories externally. | pass→pass | 18,232 | 13,758 | -25% | 1 | 1 | 0% | 2,616 | 2,152 | -18% | 0 | 0 | — |
▸case-18 Our user community forum has several highly active power users who answer questions for peers. How should this activity be incorporated into candidate sourcing? | pass→pass | 16,819 | 15,636 | -7% | 1 | 1 | 0% | 2,268 | 2,381 | +5% | 0 | 0 | — |
▸case-19 Our customer success team surveyed 10 account administrators after onboarding. The 10 responses on a 0-10 scale were: 10, 9, 8, 8, 7, 6, 5, 10, 9, 4. Calculate the percentage of Promoters (scores 9-10), the percentage of Detractors (scores 0-6), and the final Net Promoter Score (NPS). | pass→pass | 4,856 | 5,755 | +19% | 1 | 1 | 0% | 1,066 | 1,307 | +23% | 0 | 0 | — |
▸case-20 Our CRM administrator needs to configure a Salesforce Contact custom picklist field named Marketing Consent Status to store customer consent choices. Specify the custom field API name suffix format required by Salesforce and list the explicit picklist values for consent. | pass→pass | 5,117 | 5,683 | +11% | 1 | 1 | 0% | 851 | 1,165 | +37% | 0 | 0 | — |
▸case-21 An enterprise account executive requests paying a $500 direct cash gift card to an individual customer engineer every time that engineer completes a 30-minute reference call with a prospective buyer. Evaluate whether paying direct personal cash incentives to individual customer employees for reference calls complies with enterprise corporate gift and anti-bribery policies. | pass→pass | 14,722 | 13,802 | -6% | 1 | 1 | 0% | 2,131 | 2,304 | +8% | 0 | 0 | — |
▸case-22 A candidate account has high brand recognition, but they have only been deployed for two weeks and haven't realized measurable business ROI yet. What scoring element evaluates realized account success before designating them as a reference? | pass→pass | 8,467 | 5,589 | -34% | 1 | 1 | 0% | 1,188 | 1,038 | -13% | 0 | 0 | — |